Jeff Sperbeck Biography – Jeff Sperbeck Wiki

Jeff Sperbeck was a business partner and former agent for NFL Hall of Famer John Elway. He began managing Elway in 1990, when Elway was quarterback for the Denver Broncos. He represented more than 100 NFL players during a three-decade career as an agent and business adviser.

Sperbeck was best known as Elway’s longtime friend, business partner and agent who helped manage the Hall of Famer’s extensive off-field business empire which included restaurants, car dealerships and a winery.

Sperbeck managed Elway’s marketing and business ventures, and the two collaborated with winemaker Rob Mondavi Jr. in 2015 to co-found 7Cellars by John Elway.

He also co-founded Sullivan & Sperbeck, a sports marketing firm that was acquired by Octagon in 2001. Sperbeck directed Octagon’s football division from 2001-09, when he started The NOVO Agency, a sports management firm where he served as CEO and represented dozens of current and retired NFL players and coaches. The agency merged with Rep1 Sports in 2018.

Jeff Sperbeck Age

Sperbeck was born in 1963. He died on April 30, 2025. He was 62.

Jeff Sperbeck Wife

NFL certified contract advisor Jeff Sperbeck was married to his wife Cori Sperbeck.

Jeff Sperbeck Family

Jeff Sperbeck is survived by his wife, Cori, and their children Carly, Sam and Jackson. He was the brother of former Sacramento State head football coach Marshall Sperbeck, and the son of famed 1960s and ‘70s Christian Brothers High School football coach Dick Sperbeck, who later was a fundraiser for Sacramento State athletics and died in 2017, according to The Sacramento Bee.

Jeff Sperbeck Net Worth

Jeff Sperbeck’s net worth is in the millions. His business partner, John Elway, has an estimated net worth of $145 million.

Death

Jeff Sperbeck died on Wednesday April 30, 2025 after sustaining a traumatic head injury in a golf cart accident on Saturday April 26, 2025 at a Southern California golf resort community. Law enforcement told TMZ that Sperbeck fell from the back of the moving vehicle and struck his head on the asphalt.

Immediately after the incident, Elway reportedly called 911 and the paramedics arrived to find Sperbeck unconscious yet still breathing. He was then transported to Desert Regional Medical Center in Palm Springs and was kept on life support with a traumatic brain injury until pronounced dead in the early hours of April 30.

“I am absolutely devastated and heartbroken by the passing of my close friend, business partner and agent Jeff Sperbeck,” Elway said in a statement. “There are no words to truly express the profound sadness I feel with the sudden loss of someone who has meant so much to me. My heart and deepest sympathies go out to Jeff’s wife, Cori; his children Carly, Sam and Jackson; and everyone who knew and loved him. Jeff will be deeply missed for the loyalty, wisdom, friendship and love he brought into my life and the lives of so many others.”

The address listed for the incident belongs to The Madison Club in La Quinta, California. The Riverside County Fire Department said the agency was called to that location on Saturday after someone fell out of a golf cart. The person, who wasn’t identified, was taken to a trauma center, said department spokesperson Maggie Cline De La Rosa. The sheriff’s department said it is investigating the golf cart incident.

Jeff Sperbeck Cause of Death

A cause of death was not revealed.