Beer brand Pabst Blue Ribbon has apologized for a tweet encouraging followers to try eating a*s.

“Not drinking this January? Try eating a*s,” the bizarre tweet read.

Somebody asked, “PBR or a*s? What’s the difference?” and the brand clapped back: “Ask your mom,” they said, “And dad.”

Pabst Blue Ribbon is reportedly one of the best, cheapest beers in the country. The Twitter promo was obviously meant to go viral and boost sales but people weren’t feeling it.