Selena Gomez sparked chatter on Thursday after appearing to spotlight her own brand while en route to best friend Taylor Swift’s wedding celebrations.
Gomez was among the high-profile guests attending a lavish rehearsal dinner ahead of Swift’s wedding to Travis Kelce this week.
The actress and singer posted a video from the journey to the couple’s private rehearsal dinner, which reportedly welcomed around 100 close friends and relatives at the Infosys Theater inside Madison Square Garden.
However, the post quickly drew attention after Gomez used the moment to showcase a lipstick from her Rare Beauty line.
In the clip, she could be seen applying the product from the back seat of a car while dressed in an elegant black gown. She later followed up with a close-up image highlighting the lip color.
Some fans questioned the timing, noting that Swift’s wedding festivities have been kept tightly under wraps and suggesting that turning the occasion into a promotional opportunity could prove controversial.
Selena Gomez drew attention Thursday after promoting her brand while traveling to best friend Taylor Swift’s wedding
“Using other women’s success for relevancy…. stay away from her,” one fan commented.
‘Yesss use your best friends wedding to sell makeup,’ another added.
‘Selena applying Rare Beauty lipstick in the car on the way to her bestie’s wedding rehearsal is the most on-brand thing ever,’ someone else quipped.
Though Gomez did not share a full view of her gown, she happily showed off her picture perfect glam.
The star’s raven tresses were slicked back, and she accessorized with diamond earrings and a matching ring.
Swift and Kelce are set to officially tie the knot at Madison Square Garden in NYC on July 3, with more than 1000 guests in attendance.
Aside from Gomez, their more intimate rehearsal dinner was attended by stars Swift’s collaborator Jack Antonoff, 42, and Adam Sandler, 59, who were spotted heading to the festivities.
Gomez caused a stir as she used the special moment to promote a lipstick from her Rare beauty brand
The clip showed her applying the lipstick in the back of a car while wearing a glamorous black gown. She then shared a close-up photo showing off the lip product
The move drew some criticism, given her best friend’s wedding has been shrouded in secrecy, and using the ceremony for promotion could risk Swift’s ire
‘Using other women’s success for relevancy…. stay away from her,’ one fan wrote. ‘Yesss use your best friends wedding to sell makeup,’ another added
