Consumers are applauding a daily magnesium supplement, describing it as ‘transformative’ for enhancing sleep quality and boosting energy. With experts pointing out that many individuals unknowingly suffer from a deficiency in this crucial mineral, this cost-effective 44p-per-day regimen is becoming increasingly popular among those aiming to calm an overactive mind and bolster their general health.

The Magic Magnesium Glycinate tablets by New Nordic aim to deliver essential benefits without complicating your daily routine. Priced at £39.99 for a bottle of 180 tablets, or roughly 44p per day with a subscription discount, this supplement offers an affordable way to fulfill daily magnesium needs that many are currently lacking.

While magnesium constitutes only a small part of the body, experts assert it is vital for over 300 bodily functions, including cognitive performance, emotional well-being, heart rhythm, and blood pressure. Kirsten Jackson, an expert in IBS nutrition, informed the BBC that magnesium is “particularly crucial for our brain and mood,” facilitating nerve signal transmission and sustaining brain cell integrity.

Despite its significance, numerous individuals might not be consuming adequate amounts. The advised daily intake is 270mg for women and 300mg for men. According to Dr. Denise M. Millstine from the Mayo Clinic, those most susceptible to deficiency are women, seniors, and individuals who frequently indulge in alcohol or processed foods.

The New Nordic supplement features magnesium bisglycinate, a compound formed by combining magnesium with the amino acid glycinate, favored for its superior absorption. Each serving delivers 240mg of elemental magnesium, supplemented by vitamins B and D and a botanical extract blend.

Additionally, it contains pine bark, believed to enhance microcirculation and potentially improve the body’s magnesium utilization. For optimal results, the recommended intake is two tablets daily.

The glycinate tablets are just one option in New Nordic’s wider magnesium range, which includes formats such as citrate, malate, and taurate, as well as gummies and drinkable shots to suit different preferences. The brand is also set to launch in Boots stores later this month, giving shoppers another way to explore the collection.

Shoppers who don’t want or need extra vitamins and minerals with their supplement can pick up an alternative at Magnesium+ Gift, which costs £20 from Heights for a 30-day supply. Meanwhile, Healf’s Magnesium Glycinate is another standalone option and currently costs £22.34 for 90 capsules – although there’s a 10% subscribe-and-save offer, bringing it down to £20.11. The brand suggests taking ‘one to four capsules daily’.

Shoppers have been quick to share positive feedback for the New Nordic products, however. One five-star reviewer for the Magic Magnesium Glycinate explained: “Struggled to sleep for over 20 years, taking these has been life-changing. There are some occasions where I may wake up early, but not too often, but now most nights I go to sleep straight away.”

Another said: “After taking it for two months, I regained my energy, muscle function and even my sharp memory. It felt like I was giving my body a much-needed boost when I needed it most.”

While taking supplements twice a day might feel a little inconvenient for some, others say the added vitamins and ingredients let them cut down on the number of products they use.

One happy shopper explained: “Just a week into taking this product, and I feel so much better. Sleep has improved, plus with the blend of other ingredients, I can reduce my tablet intake. I would definitely recommend it.”

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