Share this @internewscast.com

McDonald’s fans, rejoice! The fast-food giant has a brand-new restaurant concept in the pipeline. But unlike the classic Golden Arches that customers know and love, these new eateries will take inspiration from a decades-old alien mascot.

The new concept is named after CosMc, a fictional, six-armed McDonald’s alien character that appeared in ads in the 1980s and 1990s, CNBC reported. McDonald’s CEO Chris Kempczinski told investors during an earnings call yesterday that CosMc’s will be a “small format concept with all the DNA of McDonald’s but its own unique personality.” The company plans to test the new restaurant brand “in a small handful of sites in a limited geography beginning early next year,” Kempczinski added.

RELATED: All of McDonald’s Burgers & Sandwiches—Ranked by Dietitians

McDonald's CosMcMcDonald's CosMc
nonstick9x / YouTube

Unfortunately, customers will have to wait for more details on CosMc’s. Kempczinski said more information will be provided at McDonald’s investors day in December.

The CosMc’s concept is only one part of McDonald’s ambitious expansion and innovation goals for the future. The company beat earnings and revenue expectations in the second quarter of 2023 thanks to the viral Grimace Shake promotion, strong guest traffic, and price increases. Kempczinski said during Thursday’s earnings call that McDonald’s continued popularity with customers “has earned us the right to begin accelerating the pace of restaurant openings in our major markets over the next several years.”

He didn’t reveal exactly how many new locations McDonald’s plans to open in the coming years and where. However, he did mention that the company saw a lot of potential for expanding in areas like the South and Southeast, where the number of restaurants hasn’t kept pace with population growth.

“Our footprint reflects what the population looked like probably 20 or 30 years ago,” Kempczinski said. “So you end up finding there’s a number of places around the U.S. where we are significantly underdeveloped relative to where the population exists today, that opens up for us a whole bunch of development opportunities for us to go after.”

Even though McDonald’s main focus right now is traditional restaurant openings, the company is also testing out nontraditional locations, Kempczinski said.

These include a smaller, takeout-only restaurant that opened in Fort Worth, Tex., last year and several restaurants in China with food lockers that allow delivery drivers to grab a customer’s order without even entering the restaurant. Increases in digital and delivery orders are what allowed McDonald’s to start considering these nontraditional units, Kempczinski said.

“A big reason that we can now look at those is because of the growth that’s happened with the digital and delivery where you don’t necessarily need the big dining rooms that you needed in our traditional restaurants,” he said. “So you’re now able to look at real estate sites that previously would have been sort of off limits to us those become opportunities. So we’re taking all of those things together and rolling that up to get a perspective of what we think the new unit potential is going to be over the next four or five years.”

Zoe Strozewski

Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism. Read more about Zoe
Share this @internewscast.com
You May Also Like

From Running Injury to Life-Altering Diagnosis: My Journey with a Deadly Disease

Clara thought at first that she had just hurt her back while…

Doctor Xand’s Urgent Sleep Patch Warning: What BBC Morning Live Revealed

BBC Morning Live’s resident GP, Doctor Xand van Tulleken, has issued a…

Tragic Loss: 53-Year-Old Woman Passes After Using Unregulated Weight-Loss Injection, Daughters Urge Public to Avoid Black Market Solutions

The daughters of a woman who tragically passed away after using a…

Surprising Twist: First-Time Parkrunner’s Experience Takes an Unforeseen Turn

At 9 a.m. on a Saturday, you’d hardly expect to find me…

Revolutionary Treatment Targets and Eliminates Majority of Skin and Colon Cancer Cells in Half an Hour

Scientists have unveiled a revolutionary light therapy technique that may eradicate cancer…

New Study Reveals: One Extended Walk Surpasses Short Bursts for Optimal Heart Health

Striving to achieve 10,000 steps daily is a widely embraced fitness target…

NHS Urges Daily Intake of Essential Pill During Fall and Winter Months

As the colder months set in, the NHS has issued an important…

Achieving ‘Dream’ Abs in Just Two Weeks: A Simple At-Home Routine for a Toned Physique

A European woman recently revealed her impressive body transformation, achieved in just…

Princess Amalia’s Stunning Boho Chic Transformation: Discover Her Fashion Secrets in Madrid

In a captivating red dress adorned with bohemian patterns, Princess Catharina-Amalia of…

Discover the 3-Month Journey to a Stunning Transformation: How One Woman Shed 35lbs Naturally and Boosted Her Fitness

A woman who managed to shed 35 pounds in just three months…