Research has revealed that one in five Gen Z adults prioritise a toned physique over a good night’s sleep. A survey of 1,500 regular exercisers found that 22% of those born after 1996 value achieving a six pack more than getting adequate sleep.

This is double the national average, with only 10% of all adults sharing this sentiment. Similarly, 21% of Gen Z and 23% of Millennials place their fitness routine above proper sleep for overall wellbeing.

The study also showed that 71% of Millennials are eager to exercise regularly to support their overall – mental, physical and emotional – wellbeing. However, only 31% have adjusted their sleep schedule to match their fitness objectives.

Of these, 87% found their new routine beneficial in enhancing their performance and recovery. Additionally, Millennials are also more likely to take vitamins and supplements to boostnutritional needs, provide enerft and support sleep. 

The study was commissioned by Silentnight, who has partnered with Myvitamins, to launch a sleep training plan designed to assist fitness enthusiasts in tailoring their routines for enhanced energy, recovery, and overall wellbeing.

Dr Holly Milling, the resident sleep expert at Silentnight, commented: “Sleep is a powerful performance tool and we don’t need to choose between a six pack and good night’s rest.

“High-quality, consistent sleep actually enhances performance and improves motivation and focus. Nurturing your sleep won’t hold back your fitness goals, it will help you achieve them more effectively.”

A representative from Myvitamins remarked: “Without the right amount of proper sleep, your day-to-day life can be severely affected, from your focus and mood to your energy levels and athletic performance. Supplements can help support better sleep, especially if your diet lacks specific nutrients.

“Magnesium has been shown to have a positive impact on sleep quality and can potentially help people struggling with sleep-related issues.

“One of the main reasons magnesium aids in sleep is its ability to promote relaxation and calm the nervous system, helping people have a deeper, more restful sleep.”

The study revealed that 48% of adults acknowledge their overall wellbeing is significantly boosted by a good night’s sleep.

However, millennials appear to be the group struggling the most, with 30% finding it difficult to maintain a consistent bedtime and wake-up schedule, and a notable 41% would find it challenging to ditch their phones and cut down on screen time an hour before bed.

“It’s encouraging to see that more young people are starting to recognise the value of routine and recovery, but we still need to shift the mindset that sleep is a luxury or something to sacrifice in pursuit of fitness,” Dr Holly Milling commented.