As we ushered in January with high hopes and fresh resolutions, it’s worth noting that time is running out to cement those new habits.

This Friday, January 9, is dubbed ‘Quitters’ Day,’ marking the date when the majority abandon their New Year’s resolutions, according to recent findings.

A survey conducted by David Lloyd Clubs reveals that a significant 72% of Brits anticipate failing to maintain their resolutions throughout the year. The primary culprits? A lack of motivation affects 39%, while 33% find exercise to be more of a chore, and 31% simply don’t enjoy their new routines.

Fortunately, Dr. Tara Quinn-Cirillo, a psychologist, offers a solution to this perennial problem.

Dr. Quinn-Cirillo emphasizes the importance of joy in achieving long-term goals. She cites research indicating that adults who embrace their happiness and shed inhibitions are twice as likely to adhere to their wellness plans.

“When activities are enjoyable, the expectation of a feel-good reward increases with repetition,” Dr. Quinn-Cirillo explains. “This positive feedback loop enhances motivation, significantly increasing the likelihood of sustaining these activities over time.”

David Lloyd has tapped into this insight with the trial of ‘DL KIDULTING’, a new series of classes designed to reintroduce the joy of play into adult fitness, featuring nostalgic, playground-inspired activities that deliver real physical and mental benefits.

Expert trainers have also revealed their top 10 ‘Kidulting’ movements to incorporate into workouts, inspired by childhood activities. Exercises include skipping, hopscotch, monkey bars, tag and wheelbarrow races, promising to improve coordination, grip strength, shoulder health and SAQ (Speed Agility Quickness) offering maximum results with minimal pressure.

Championing the campaign is TV and radio personality Mark Wright, who was the first to put the Kidulting workouts to the test. And to dial up the uninhibited joy found by kids in activity, he even trialled a prototype exercise bike inspired by childhood nostalgia: the JoyRide – designed to spark a smile whilst working up a sweat.

Michelle Dand, head of product and programming at David Lloyd Clubs, said: “The days of hardcore, unachievable fitness goals are over as we shift to a far more holistic view of wellness.

“That’s why our resolution for 2026 is to help members swerve the January guilt and embrace joy as they get moving again after a well-deserved festive break with ‘Kidulting’ moves they can try out in the gym and our new KIDULTING sessions. Consistency grows when exercise feels supportive, not demanding and most importantly when it’s fun.”

Mark added: “I’ve been coming to David Lloyd Clubs since I was a child. Wellness has always been important to me, but at times exercise has felt more ‘grin and bear it’. That’s why ‘Kidulting’ is something I am so excited by, and I can’t wait to help the nation rediscover some much needed joy at this time of year.”

Find out more about KIDULTING sessions via the David Lloyd Clubs blog.