Bojangles, the fast-food company famous for its Southern-style chicken, announced on Monday that it is enhancing its Spanish-language ordering options across all its platforms by leveraging AI technology.
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Customers who speak Spanish can now use the Bojangles website and mobile app to place their orders. Additionally, at more than 400 drive-thru locations, Bo-Linda, Bojangles’ AI-powered order-taking system, will offer a completely Spanish-speaking experience, making it one of the first prominent eateries to provide bilingual ordering. Around 35 locations will also introduce kiosks with Spanish-language ordering, all at no extra cost to customers.
Bojangles CEO Jose Armario commented, “This extends beyond technology – it’s about ensuring every guest feels welcome and understood. As a Hispanic leader, I am committed to ensuring our brand is a reflection of the communities we serve. Language should not be a barrier to delivering hospitality.”
