LOS ANGELES – In Amazon’s latest ad, LeBron James may be seen pondering Prime Day bargains, but his true attention is on a more pressing matter: ensuring his knee is fit for the upcoming training camp.
The star player from the Los Angeles Lakers is gearing up for his 23rd NBA season, positioning him as the first to achieve such a feat in the league. However, before making his court appearance, James is focused on taking the necessary time to rest and recuperate after a knee injury in the decisive game of the Lakers’ playoff series.
At 40, James shared that his left knee feels “good” after he sprained a ligament back in April, following the Lakers’ season-ending defeat against the Minnesota Timberwolves. He highlighted the importance of his rigorous diet and training regimen to keep his body in top form for peak performance.
“I have a lot of time to take care of my injury, my knee, the rest of my body and make sure I’m as close to 100% as possible when training camp begins in late September,” James told The Associated Press. He spoke during an interview about starring in a new 60-second commercial called “What’s Next?,” which announces the July 8-11 Prime Day dates as part of a global “Greatness is a Deal Away” campaign.
These days, James has built a wide-reaching partnership with Amazon, launching his men’s grooming line and hosting the “Mind the Game” podcast alongside NBA legend Steve Nash through Wondery.
In the commercial, James is asked whether the retirement rumors are true, but his attention drifts toward the deals. While the NBA’s all-time leading scorer might be tempted by discounts, he’s far from done with the game. He still thrives on the daily grind — including practices, film sessions and shootarounds — and hasn’t lost the hunger to compete.
A major reason he continues to push forward? Family. James credits the unwavering support of his wife, Savannah, and their three kids as a driving force. He’s inspired by the chance to share the court with his oldest son, Bronny, who plays for the Lakers; to watch Bryce begin his college journey at the University of Arizona; and to cheer on Zhuri as she pursues volleyball.
The best thing about his children is they’ve never pressured him to end his career, said James, who has a player option for next season that will pay him more than $56.2 million. Last season, he averaged 24.4 points per game along with 8.2 assists and 7.8 rebounds and was an All-NBA selection.
“They’re like ‘Dad, continue on your dream. This is your dream. Continue on your focus. You’ve been here for us this whole time,'” he continued. “When you have that type of support… it makes it a lot easier.”
James knows the end of his legendary career is coming, but he’s just not sure when. He said it would be “insane” if he stuck around long enough to play with his son, Bryce, who would be draft eligible in 2026.
“At this point of my career, you think about when the end is. That’s human nature,” he said. “You think: Is it this year? Or next year? Those thoughts always creep into your mind at this point of the journey. But I have not given it a specific timetable, date. I’m seeing how my body and family reacts, too.”
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