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Home Local news Why Is Rihanna Visiting Belgium This Weekend? Here’s a Clue: Smurfs!
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Why Is Rihanna Visiting Belgium This Weekend? Here’s a Clue: Smurfs!

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Why is Rihanna in Belgium this weekend? Hint: Smurfs

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BRUSSELS – Belgium rolled out the blue carpet Saturday for Rihanna and other stars who turned out for the world premiere of the new Smurf movie.

Rihanna took on the role of producer for the “Smurfs” movie and also lends her voice to Smurfette in this summer’s family film. This live-action animated reboot centers around a mission led by Smurfette to rescue Papa Smurf.

During a screening in Brussels on Saturday, the visibly pregnant Grammy-awarded artist interacted with children, linked arms with someone dressed as her cartoon counterpart, and walked into the event accompanied by A$AP Rocky.

The film’s director, Chris Miller, displayed Smurf-themed toys, while other notable attendees at the premiere were James Corden and Dan Levy. A number of guests opted to wear Smurf-blue attire for the occasion.

The movie premieres in the U.S. on July 18.

Belgian comics artist Peyo created the Smurfs — known here as ″Schtroumpfs″ — and the Belgian capital embraced the premiere with a weekend of events.

It took place in central Brussels, not far from a Smurf museum. The city’s famed Mannekin Pis statue was dressed for the occasion as No Name Smurf. The city’s Grand-Place held Smurf-themed events all weekend, and tourist buses and train cars were decorated in blue.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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