“We have no-one else to hide behind. It’s just us.”
Juanita Page says she hopes her designs will spark conversation around men’s fashion. Source: Supplied
Menswear: A ‘blank canvas’
“We don’t call women eccentric or attention-seeking when they go bold or take risks with fashion. We call it ‘a look’,” she says.
We need to give men that same freedom.
Her innate curiosity prompted her to delve into silhouettes, fabrics, and narratives frequently neglected in men’s fashion in Australia—imbuing a sense of playfulness that has become integral to her brand’s identity.
“I wanted the clothes to reflect that feeling of ease and confidence, like when you’re really yourself with the people you love.”
Joseph & James will debut their solo collection at Australian Fashion Week 2025. Source: Supplied
Permission to play
“I think men here tend to dress very understated, very functional,” she says.
But what if dressing could be expressive too? What if we gave men permission to play?
“It costs more; it’s harder as a small brand. But it matters.”
