NBN Co’s chief technology officer, Guy Scott, has noted a significant surge in entertainment streaming, now accounting for 48% of all data downloaded via the National Broadband Network (NBN). This uptick is largely attributed to recent reforms that have made streaming more accessible to the public.

“Despite the changes, the peak usage hour remains unchanged, consistently falling between 9 p.m. and 10 p.m.,” Scott observed.

According to research by Worldpanel ComTech, streaming video services are now utilized by 76% of Australian households, indicating a robust adoption rate. Services like Paramount+, Stan Sport, and ad-supported subscriptions are particularly gaining traction as we move further into 2025.

In 2025, data uploads over the NBN increased by 12%, while downloads saw a 10% rise, reaching an average of 508 gigabytes per month. This figure is double the amount of data downloaded in 2019, highlighting the growing demand for high-speed internet services.

Uploads over the NBN grew by 12 per cent during 2025, while downloads jumped by 10 per cent to reach an average of 508 gigabytes a month — twice the data downloaded in 2019.