As the Black Friday shopping frenzy approaches, consumers eager for a good deal should remain vigilant against potential sales scams.

Consumer protection authorities have announced their intent to scrutinize prohibited sales tactics in the upcoming weeks.

They advise shoppers to meticulously verify the authenticity of sales promotions.

Authorities are particularly on the lookout for deceptive practices such as presenting limited-time offers that falsely generate urgency, exaggerated claims of store-wide discounts, and promises of “up to X percent off” when only a small number of items achieve that discount.

Businesses caught violating these regulations may face investigations and substantial fines.

Back in June 2025, companies like Michael Hill, My House, and Hairhouse were penalized for purportedly making false and misleading statements regarding their Black Friday promotions.

Last year the ACCC said it saw some “concerning” sales ads.

There are still ongoing investigations as a result of the sweep conducted in 2024.
Black Friday started in America, and has grown globally.

It refers to the day after Thanksgiving, when shops and websites traditionally hold sales.

Black Friday this year is November 28, but sales often start earlier.