Aussie drinkers will be soon be able to find their favourite tipple with their mobile phone.
Liquor retailer Dan Murphy’s is launching a feature which will let shoppers track down that wine or other drink they loved, but don’t know how to find.
The function uses machine learning to identify over 25,000 drinks labels via the firm’s app.
Drinkers can take a photo of a beer, wine and spirit, and check if it’s available at their local store or order it for delivery.
“This is a great and simple way for customers to find more information about a wine, beer or spirit they are enjoying at a restaurant or dinner party, and to see if it is available in their local Dan Murphy’s,” Claire Smith, Director at endeavourX, which created the technology, said.
It will also help shoppers left stumped by the massive selection of drinks to choose from when they go into a shop.
“We did extensive customer research in store earlier this year and one of the key findings was that customers are met with an abundance of options and decisions in store, they find it difficult to discover, compare and choose what is best for them,” Smith, said.
“The image search feature enables the customer to self-serve and access additional information and narrow down the options helping them make a selection.”
Dan Murphy’s staff have been testing the feature since August.
It will also be rolled out to the BWS app next year.
