Aussie drinkers will be soon be able to find their favourite tipple with their mobile phone.

Liquor retailer Dan Murphy’s is launching a feature which will let shoppers track down that wine or other drink they loved, but don’t know how to find.

The function uses machine learning to identify over 25,000 drinks labels via the firm’s app.

Drinkers can take a photo of a beer, wine and spirit, and check if it’s available at their local store or order it for delivery.

Aussie drinkers will be soon be able to find their favourite tipple with their mobile phone.Booze shop, Dan Murphy's is launching a feature which will let shoppers track down that wine or other drink they loved, but don't know how to find.
Aussie drinkers will be soon be able to find their favourite tipple with their mobile phone.Booze shop, Dan Murphy’s is launching a feature which will let shoppers track down that wine or other drink they loved, but don’t know how to find. (Supplied)

“This is a great and simple way for customers to find more information about a wine, beer or spirit they are enjoying at a restaurant or dinner party, and to see if it is available in their local Dan Murphy’s,” Claire Smith, Director at endeavourX, which created the technology, said.

It will also help shoppers left stumped by the massive selection of drinks to choose from when they go into a shop.

“We did extensive customer research in store earlier this year and one of the key findings was that customers are met with an abundance of options and decisions in store, they find it difficult to discover, compare and choose what is best for them,” Smith, said.

“The image search feature enables the customer to self-serve and access additional information and narrow down the options helping them make a selection.”

Dan Murphy’s says the function uses machine learning to identify over 25,000 drinks labels via the firm’s app. (Adam McLean)

Dan Murphy’s staff have been testing the feature since August.

It will also be rolled out to the BWS app next year.

You May Also Like

Streaming giant accidentally changes Australian account sharing guidelines, in indication of what’s to come

Australian Netflix subscribers have been given a peek at what measures the…

Man pleads guilty to treason over 2021 plot to ‘kill the Queen’ with a crossbow

Jaswant Singh Chail was charged with an offence under section two of…

Stranger gave girl meth before central Sydney rape, police allege

A teenage girl has allegedly been drugged then sexually assaulted by a…

US Secretary of State Antony Blinken postpones trip to Beijing after Chinese spy balloon spotted over US, officials say

US Secretary of State Antony Blinken has postponed his upcoming trip to…

The damaged Aussie banknote hack nobody knows about

Every week we will break down, debunk and demystify your rights as…

How ‘inhumane’ and ‘preventable’ death could change bail laws

WARNING: Aboriginal and Torres Strait Islander readers are warned the following article…

Federal Health Minister Mark Butler says general practitioner numbers on ‘inexorable slide’

The federal government has announced a plan to get more general practitioners…

Queenslanders swelter through heatwave as wild week of weather ahead

Queenslanders have endured another uncomfortable sleep after temperatures remained in the high…

Roof ripped off apartment block as wild conditions hit NSW Mid North Coast

A roof has been ripped off an apartment building and a hospital…

Elderly Adelaide woman caught up in bitter dispute with insurer after home ravaged by storm

Two years after a storm completely ravaged 84-year-old Eileen Moody’s home, she’s…

obesity drug prescription review launched by Deakin University

As more Aussies turn to weight loss drugs to drop the kilos,…

Ex-popstar and convicted paedophile Gary Glitter freed from UK prison

Former pop star Gary Glitter has been released from prison in England…