“The outcome was an environment where consumers were not merely making choices but were being guided,” he is expected to state.

Plans to draft new legislation will commence in early 2026, targeting a ban on unfair trading practices that negatively impact consumers by manipulating or distorting their decision-making processes.

Additionally, companies will be mandated to reveal all unavoidable fees at the beginning of a transaction. This measure aims to simplify the process for consumers to compare options for purchases, such as concert or airline tickets, before additional costs like booking and baggage fees unexpectedly increase the final price.

“In the realm of food production, there have been reports of retailers threatening to remove suppliers from their lists as retaliation for pursuing price increases that they are contractually allowed to request.”

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