Noel Edmonds has opened up about Clarkson's Farm comparisons ahead of his return to TV with show documenting his family move to New Zealand
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Noel Edmonds has opened up about Clarkson’s Farm comparisons ahead of his return to TV with show documenting his family move to New Zealand.

The legendary broadcaster, 76, is making a reported £1M return to TV this month after emigrating to New Zealand with wife Liz in 2018. 

Noel Edmond’s new show, “Noel Edmond’s Kiwi Adventure,” explores the journey of him and his partner as they purchase land near Ngatimoti and develop a hospitality venture at the core of the local community.

The show has drawn comparisons to Jeremy Clarkson’s farm series, and in a recent interview, Noel discussed his views on how the two programs align and differ.

Noel explained to The Sun: ‘When we were filming our show, some people who knew about Clarkson’s Farm said to me, ‘Oh, is it like Clarkson’s Farm?’

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Noel Edmonds has opened up about Clarkson's Farm comparisons ahead of his return to TV with show documenting his family move to New Zealand

Noel Edmonds has opened up about Clarkson’s Farm comparisons ahead of his return to TV with show documenting his family move to New Zealand

Jeremy Clarkson seen on his hugely popular show

Jeremy Clarkson seen on his hugely popular show

‘And I said, ‘No, it couldn’t be more different.’ First of all, I’m not like Jeremy in many ways, though I wish I were.

‘He’s brilliant. He can articulate an argument beautifully and deliver a sharp, humorous line like no one else.   

‘The key difference between our Kiwi Adventure, and Clarkson’s Farm is that ours is more of a lifestyle narrative.’

The New Zealand business boasts a vineyard, coffee cart, general store and restaurant & pub, with cameras follow as they reopen to the public for its second full season.

Noel also plans to build New Zealand’s first energy garden but how will his legacy project and the fledgling business cope when faced with unseasonal weather, bad press and feelings of being an outsider?

As they settle into their new Kiwi Life will Noel’s spirit for adventure and his many ideas survive the challenges New Zealand throws them? 

Last year MailOnline revealed that Noel could be set to rival Clarkson’s Farm with £1million ITV deal’ 

Jeremy Clarkson’s Amazon Prime series remains a huge hit, with the latest figures revealing it was watched more than any other show for the whole of last week in just 48 hours.

The legendary broadcaster, 76, is making a reported £1M return to TV this month after emigrating to New Zealand with wife Liz in 2018

The legendary broadcaster, 76, is making a reported £1M return to TV this month after emigrating to New Zealand with wife Liz in 2018 

His new show Noel Edmond's Kiwi Adventure follows the couple after they bought land around Ngatimoti and built a hospitality business in the heart of the community

His new show Noel Edmond’s Kiwi Adventure follows the couple after they bought land around Ngatimoti and built a hospitality business in the heart of the community

A TV insider told The Sun last year of the broadcasters return to television : ‘Noel’s incredible – and very eccentric – life is going to make TV gold. 

‘New Zealand is still struggling with the after-effects of their draconian lockdown laws and execs are hoping that Noel will do for tourism what Jeremy has done for British farming.

‘There was a feeding frenzy from production companies to secure the rights, and everyone knows this could be a huge comeback for Noel.’

Noel first moved to New Zealand in 2019 with former make-up artist Liz Davies, launching a network of radio stations near Auckland before moving to Ngatimoti three years later.  

As well as the winery, the TV star also has a shop, restaurant, pub, and café on a £15m estate – and in 2023, sparked a furious row with residents who accused him of ‘colonising’ their idyllic village. 

The Deal Or No Deal star has also added winemaking to his repertoire at River Haven.

Noel settled in the Ngatimoti area and snapped up 12 properties worth almost £15m on 270 hectares of land.

The town is already well-known in New Zealand for its annual festival, which generally takes place in October and is attended by thousands of people.

A TV insider told The Sun last year of the broadcasters return to television : 'Noel's incredible - and very eccentric - life is going to make TV gold'

A TV insider told The Sun last year of the broadcasters return to television : ‘Noel’s incredible – and very eccentric – life is going to make TV gold’

In 2023, he sparked a furious row with residents who accused him of ‘colonising’ their idyllic village.

One said: ‘I feel like he’s a coloniser. He’s come in like he’s the lord of the manor.’

The television star has not helped matters by posing for photos on the estate holding a mug with the slogan ‘His Lordship’.

The resident added: ‘He’s got this attitude… about how he’s improved the place and made it amazing – it was already amazing.’

Noel Edmonds’ Kiwi Adventure airs on ITV Friday June 20

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