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A body positive influencer, who is well-known for sharing ‘unflattering’ images with her 694,000 Instagram followers, revealed she was recently criticised for sharing a ‘nice photo’, with a follower telling her it was ‘off brand’.
Georgie Clarke, 25, from London, often uploads split screen images, featuring two photos – one captioned ‘posted’, and one ‘deleted’. The goal is to highlight the difference posture, lighting, and clothing can make to her body.
She does so in an attempt to help those who follow her account avoid comparing themselves to photos of models and influencers, which are generally highly curated.
But the influencer has revealed that she was recently blasted by fans, who criticised her for sharing a ‘nice’ photo, saying it was ‘off brand’.
Georgie often shares these split screen posts, in which she shows followers the difference goo d lighting and posing can make in photos
These images, which compare how she looks when she is carefully posed, compared to when she is sitting or standing naturally, highlight how carefully curated many online images are
Social media influencer Georgie Clarke (pictured), who often shares body positive content has revealed how she was recently criticised for sharing ‘nice’ images (pictured) with a critic telling her they were ‘off brand’
The criticism appeared to centre around the influencer looking ‘posed’, without showing the protruding stomach or other ‘imperfections’ she highlights in her regular body positive images.
Taking to Instagram, Georgie shared an image of herself, accompanied by a long caption. In it, she wrote: ‘I thought women were meant to support each other?!
‘Our whole lives we’ve been taught that other women are our competition. Pitted against each other about whose prettier or whose won the guy over the other girl.
‘I didn’t sign up to that. I want to support other women. I create self-love content to show my audience that what the media and society labels are flaws is actually totally normal.
‘And when you take a picture and you see the odd thing that I promote as normal.. you stop the negative thought process and feel fabulous again… right? I want my content to make you feel fabulous in your body. Just like when put loads of effort into a photo to feel fabulous I would love and appreciate the same back. To feel amazing to take fabulous pictures.’
She added that there ‘is not just one side to [her]’, and that she wants to show off the other parts of herself – which include creating content and ‘brainstorming it like it’s a piece of art’.
In a recent post, Georgie revealed she had been criticised for sharing certain images, which had been described as being ‘off brand’ because they were ‘nice’
The caption went on: ‘I was criticised recently saying that taking a “nice photo” for a partnership was “off brand” for me… and it’s hypocritical of me to post it. But why? This isn’t a brand this page is ME. My life, why can I not share something that brings me a joy? A side of me that enjoys creating artistic content.
‘I’ve never shamed women for using the techniques I’ve “exposed”, I am not passing judgement on anyone – I am simply sharing them to educate. To ensure that when my followers scroll, their self worth isn’t effected.’
Georgie concluded the caption by writing that ‘nice pictures are totally allowed’, and said seeing these images of herself ‘brings so much joy and confidence’.
She added: ‘ Yes this platform will occasionally have partnerships. Everyone has a job right? If your employer asked you to do a job for their website – would you say no it’s off brand? So why is their judgement and shame for an influencer when they does the same?
‘Women are supposed to support each other. If you find yourself not wanting women to feel fabulous because it makes you feel insecure then I really mean this when I say, I’m am sending you all the self love learning you can imagine.’
Some of the influencer’s followers criticised her for sharing ‘perfect’ images, which did not the ‘imperfections’ normally highlighted in her images
Among some of the critical comments about the post, was one that said: ‘But it posed. Doesn’t that go against your brand?’
Another said: ‘Okay… but where is that tummy you always show on your outtakes? this video doesn’t seem to show it… plot thickens.’
And a third read: ‘And we still don’t know where the belly went.’
While she received some criticism, the majority of the responses on the creator’s post were highly positive, with commentators agreeing she should share a range of imasges
However, the majority of respondents were highly supportive of the creator.
One social media user wrote: ‘Also, them saying you took a ‘ nice pic’ is like saying everything else you do isn’t you looking nice which is the exact opposite of the message you put out there.’
Another wrote: ‘I don’t get it. You look fabulous in all your photos.’
And a third agreed, writing: ‘Queen you are so real and should be able to show all sides of you and just be YOU.’
