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The spending disparity with Mother’s Day may be narrowing, according to the National Retail Federation and Prosper Insights & Analytics.
USA, — Is Father’s Day starting to get a little more attention as a holiday?
Not if you browse through some social media platforms. In a post filled with expletives on TikTok and X, rapper Plies—renowned for his collaborations with T-Pain and DJ Khaled on hits like “Shawty” and “I’m So Hood”—complains that Father’s Day, celebrated on Sunday, seems to have as much significance as Groundhog Day. He even suggests it might as well be omitted from the calendar.
“The disrespect to Father’s Day is real,” states a different Reddit post, adding, “We get it, fathers aren’t a priority for corporations, but seriously, can’t I at least get some complimentary donuts or chicken strips?”
Don’t Shake Shack’s buy one Double ShackBurger and get a second one free offer in stores and on its app through Monday count? Or Wendy’s buy one get one free promotion on premium sandwiches via its app on Sunday? Or Burger King’s buy one get one free deals on Whoppers through their app?
It’s true the offers aren’t quite as broad as on Mother’s Day.
But the spending disparity with Mother’s Day may be narrowing, according to the National Retail Federation and Prosper Insights & Analytics. The organizations forecast that a record-breaking $24 billion will be spent on Father’s Day this year, surpassing the previous mark of $22.9 billion in 2023. They say consumers plan to spend an average of $199.38 on their dads and father figures this year.
Of course, that still pales in comparison to this year’s $259.04 average planned for moms, which totals about $34.1 billion, or $10.1 billion more than Father’s Day spending. That is a 21% smaller gap than the $12.8 billion difference there was between Mother’s Day and Father’s Day spending in 2023.
Other studies disagree, though. RetailMeNot forecasts a $25 drop in spending for dads this year, down to about $232 per shopper, while moms get an average of $360 per shopper, up $43 this year.
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