Cracker Barrel's makeover likened to Dylan Mulvaney Bud Light fiasco
Share this @internewscast.com

Cracker Barrel’s updated logo has caused quite an uproar on social media, drawing comparisons to Bud Light’s notorious campaign featuring Dylan Mulvaney.

Memes featuring Mulvaney alongside the ‘new’ Cracker Barrel logo have gone viral on X since the chain revealed its redesign Tuesday.

Some users have created spoof images of the transgender influencer in Cracker Barrel staff attire, while others have repurposed images from the 2023 Bud Light promotion by swapping beer cans with the barrels omitted from the new logo.

That now-infamous campaign triggered a boycott of Bud LIght that cost parent company Anheuser-Busch more than $1 billion in sales.

Now critics warn Cracker Barrel could face the same fate. On Thursday alone, the company shed nearly $100 million in market value.

“Go Woke, Go Broke. The biggest blunder since the Bud Light/Dylan Mulvaney debacle. They might as well file for bankruptcy now and save some time,” commented an X user.

This redesign marks the chain’s first update in 48 years, eliminating the classic image of an old man leaning on a barrel and the pinto bean shape behind the name—a reference to one of the original side dishes offered when the chain launched in 1969.

Critics say the changes stripped away the brand’s character and charm. 

Social media users believe the fate of Cracker Barrel rests in Sydney Sweeney's hands. On X, this mocked up photo of her — which appears to have been created using AI — has also gone viral

Social media users speculate that Cracker Barrel’s success might depend on Sydney Sweeney. A digitally crafted image of her—likely created via AI—has also gained viral attention on X.

Several X users shared memes featuring Cracker Barrel's new logo and Dylan Mulvaney

Several X users shared memes featuring Cracker Barrel’s new logo and Dylan Mulvaney

Most of the images feature Mulvaney in an outfit she wore in a disastrous Bud Light ad

Most of the images feature Mulvaney in an outfit she wore in a disastrous Bud Light ad

The rebrand comes as the company overhauls its 650 restaurants nationwide, swapping rustic southern-style interiors for a modern look. 

That shift, too, has sparked backlash, with customers complaining the chain is ‘just turning into any other restaurant.’   

The chain’s name is derived from barrels historically used to ship crackers to country stores, which subsequently served as makeshift tables for local gatherings.

‘This rebrand says nothing about history or tradition and everything about marketing consultants making quick money,’ one Reddit user wrote. 

‘The brief: ‘remove all personality from the logo, and ensure our brand blends into and disappears into the competitive landscape,” another said. 

‘So they got rid of the cracker and the barrel,’ another person commented. One simply commented: ‘Yikes,’ while another person described the change as ‘such a downgrade.’ 

Conservative commentators have taken particular issue with the rebrand, and Donald Trump Jr. even took to X to share his thoughts, writing: ‘WTF is wrong with Cracker Barrel??!’

Another image going viral featured another mocked up image showing Sydney Sweeney in a t-shirt showing the old logo. Users joked: ‘There’s only one person on the planet who can save Cracker Barrel.’

Several posts on X include edited photos of Mulvaney wearing Cracker Barrel apparel

Several posts on X include edited photos of Mulvaney wearing Cracker Barrel apparel 

The old logo features an image of an old man leaning against a barrel 

Rebrand controversies have increased over the last several years, with fans claiming that businesses are losing their charm. 

Gap and McDonald’s were some of the chains Reddit users compared Cracker Barrel’s new logo to.

‘If I ever go to my local Cracker Barrel and they roll out this sign and the new interior, I genuinely won’t be going back,’ a guest revealed.

Fans are now calling on the 56-year-old chain to ‘revert to the original logo.’ 

However, Cracker Barrel is adamant in going through with the revamp.

‘People like what we’re doing,’ Cracker Barrel president and CEO Julie Felss Masino told Good Morning America on Tuesday. 

‘Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow — the things that you love are still there. We need people to choose us, and we want people to choose us.’

She added that the top question Florida-based managers asked her during a recent meeting was ‘How can I get a remodel, when can I get a remodel and how do I get on the list?.’

'People like what we're doing,' Cracker Barrel president and CEO Julie Felss Masino said earlier this week

‘People like what we’re doing,’ Cracker Barrel president and CEO Julie Felss Masino said earlier this week

The redesign comes as the company has also been revamping its restaurants

Cracker Barrel has over 650 locations across the US

The company has slowly been revamping all its 650+ restaurants nationwide

Videos of renovated Cracker Barrels (pictured) have sparked strong reactions from patrons

Videos of renovated Cracker Barrels (pictured) have sparked strong reactions from patrons  

Cracker Barrel’s new fall menu and ‘all the more’ campaign could make up for fans’ disappointment in its new logo.

‘We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed,’ said chief marketing officer Sarah Moore. 

‘With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.’

Among the foods featured in its new fall menu include Sausage & Egg Hashbrown Casserole, Herb Roasted Chicken and Butter Pecan Sticky Buns. 

Chains like Krispy Kreme and Dunkin’ have also dropped fall menus early. 

Chick-fil-A was one of the latest to do so on August — introducing Pretzel Cheddar Club Sandwiches.

The Daily Mail has reached out to Cracker Barrel for comment on the customer backlash, and is awaiting response. 

Share this @internewscast.com
You May Also Like

Newborn Faces Critical Health Crisis: Mother’s Heart-Wrenching Decision to Save Her Child

A mother from Utah underwent surgery to save her newborn son after…

Unveiling the Hidden Gems of the North’s Most Luxurious Neighborhood

Nestled within what is affectionately known as Cheshire’s ‘golden triangle,’ Alderley Edge…

Former Investigator of World’s Largest Art Theft Reveals Insights on Louvre Heist

An audacious daylight robbery unfolded in central Paris on Sunday as four…

NHS Doctor Sparks Curiosity with Bold ‘7’ Necklace at Tribunal

An NHS junior doctor, who caused controversy by stating she “would never…

Oprah’s Stunning Transformation: Flaunting Her Sleek Figure at the American Ballet Theatre 2025 Gala

Oprah Winfrey turned heads with her svelte silhouette at the 2025 American…

Uncovering the Truth: FBI’s Massive Reward for Tips on Elusive Pipe Bomb Suspect

The FBI is now offering a $500,000 reward for assistance in identifying…

Young Female Journalist Moved to Tears During Live Broadcast Due to Intense On-Air Confrontation

In a disheartening turn of events this past weekend, a young sports…

Breakthrough Discovery Poised to Unlock Decades-Old Cold Case Mystery

The recent unearthing of human remains near Australia’s infamous “Highway of Death”…

Knicks’ Karl-Anthony Towns Battling Through Quad Injury on the Court

Karl-Anthony Towns revealed he played through a Grade 2 quadriceps strain during…

FBI Announces Massive Reward for Tips on Elusive Pipe Bomb Suspect

The FBI has announced a substantial reward of $500,000 for any information…

Television Personality Discovers Spouse’s Alleged Involvement in Murder-for-Hire Plot

Aaron Goodwin, known for his role as host of the paranormal reality…

Finance Expert Exits Podcast During Heated Discussion on Immigration

In a dramatic turn during a recent interview, a financial expert abruptly…