As the countdown to Christmas shortens to just eight weeks, many are beginning to ponder gift ideas for their loved ones.

Stepping into the holiday spotlight, Meghan, Duchess of Sussex, has introduced her latest seasonal selections from the As Ever brand. Amidst her busy schedule of receiving humanitarian accolades and attending various high-profile events, Meghan has managed to launch a collection of luxury gifts tailored for those ready to splurge.

This launch coincides with a week where Prince Harry discussed the perils of social media. Meanwhile, Meghan unveiled her ‘Holiday Collection’ directly through her own Instagram account.

Addressing her four million followers, she described the collection as ‘gifts for giving and gathering, thoughtfully curated to elevate every occasion.’ Elevation, indeed, seems to be her motto.

The launch is perfectly timed with the release of the final episode in her With Love, Meghan Netflix series, which promises a ‘Holiday Special.’ Earlier this month, she hinted at the content, suggesting, ‘I do a lot of gift-wrapping techniques.’

Anticipation is building! Could we be in for creative surprises like dried flowers adorning Christmas turkeys or shiny ribbons encircling tubes of Pringles?

In the meantime, those evil social media types Harry warned us about have spotted that Meghan’s As Ever range bears more than a passing resemblance to another royal brand – Highgrove, owned by her father-in-law King Charles III.

Here we look at the uncanny similarities between some items included in His Majesty’s Highgrove Christmas shop, where all profits go to charity, and Meghan’s As Ever range, where all profits go … well, who knows?

Meghan Markle (pictured) this week unveiled the latest seasonal offerings from her As Ever brand

HONEY 

‘Crafted with love and made to be shared’, Meghan’s honey is ‘Californian harvested’ and infused with sage. 

This product holds a ‘special place in Meghan’s heart’ apparently (don’t they all) and can be used to dress a Christmas turkey or to ‘elevate a humble parfait into an epicurean moment’.

Highgrove states theirs will add a ‘regal touch’ to any dish. At less than half the price of Meghan’s, no wonder it’s completely sold out.

Pictured: As Ever Sage Honey with Honeycomb, $32 (£24.29)

Pictured: Highgrove Royal Garden Honey, £9.95

FIZZ 

You might need a code cracker on standby when it comes to deciphering the spiel that comes with Meghan’s Vintage Napa Valley Brut. Buyers are told ‘this curated blend of the finest varietals delights the palate’.

It’s described as being ‘ideal for celebrating an engagement, achievement or reunion’. It’s also perfect for ruining by adding, as Meghan suggests, dollops of jam and marmalade.

Highgrove’s Cuvee Champagne Blanc is sold in the same size bottle, with the same alcohol content but at a fraction of the price. Extra kudos, too, for it being created especially for Highgrove by famous French champagne house Laurent-Perrier, meaning – unlike As Ever – they can call it ‘champagne’.

Pictured: As Ever Vintage Napa Valley Brut, $89 (£67.53) (left) and Highgrove Cuvee Champagne Blanc, £42.50 (right)

SCENTED CANDLE 

Meghan has two candles in her Holiday collection, including Signature Candle 519 with notes of Moroccan Mint, white tea leaves and cardamom.

Apparently, it was inspired by one of her ‘most cherished memories’ – her 2018 wedding day. The same wedding she described to Oprah Winfrey as being a ‘spectacle for the world’ that she didn’t really want.

The wedding was held at the historic St George’s Chapel, Windsor, which she reportedly hated the smell of and wanted to disguise in clouds of Jo Malone.

The candle also evokes memories of the English countryside that she couldn’t wait to leave behind for sunny California. The Highgrove Christmas candle, set in a glass container embossed with a crown, is scented with clementine and clove and costs half the price. But did the King grow the clementines himself and gather them barefoot in a wicker basket?

Pictured: As Ever Signature Candle No. 519, $64 (£48.56)

Pictured: Highgrove Christmas Candle – Clementine and Clove, £24.95

MULLED WINE

Mulled wine, a bit like Brussels sprouts, is one of those things nobody really enjoys but feels compelled to have at Christmas.

Meghan’s kit is almost twice the price of Highgrove’s, but it’s also twice the size. Hers even comes with tips on how to enjoy your mulled wine. 

You could sip it with popcorn on ‘movie night’ or during a ‘chilly tree scouting adventure’. Personally, the Duchess likes to have hers ‘in good company with the ones you love’ (so none of Harry’s family then). 

The folks at Highgrove describe their product, presented in a muslin bag, as a ‘heady mix of cinnamon, cloves, allspice and orange’ and say it’s a ‘perfect way to warm up family gatherings’.

Pictured: Highgrove Organic Mulled Wine Spice Bag, £6.95

Pictured: As Ever Hot Toddy Mulling Spice Kit, $16 (£12.14)

MARMALADE 

King Charles, just like his late mother Queen Elizabeth, has a soft spot for marmalade.

The Highgrove jar’s contents are ‘gently cooked in copper kettles using an exclusive Highgrove recipe’ and decorated with a specially commissioned ‘wood-cut style illustration’ that pays tribute to His Majesty’s organic gardens.

Over in Montecito, Meghan’s marmalade is a ‘rendition of a teatime classic’. Teatime? Perhaps she doesn’t eat breakfast.

She suggests having it on warm scones (yum) or stirring it into Greek yogurt (yuk). Both are made with organic ingredients, with Highgrove stating theirs contains 51g of fruit per 100g. No such detail from As Ever, although it does (unlike Highgrove) contain fruit pectin, a thickening agent.

Pictured: As Ever Orange Marmalade, $12 (£9.11) (left) and Highgrove Organic Blood Orange Marmalade, £7.95 (right)

WHITE WINE 

Shoppers will need big budgets as they must buy a minimum of two bottles of Meghan’s 12.5 per cent ABV Marlborough Sauvignon Blanc to qualify for shipping – unless they’re one of the celebrities gifted a box in return for an Instagram plug.

There’s no minimum purchase on the Highgrove Cotes du Rhone Blanc (13 per cent ABV) created by the Perrin Family, who also make wine for Miraval, Brad Pitt’s vineyard. Obviously both can be elevated/ruined with flower sprinkles.

Pictured: As Ever 2024 Marlborough Sauvignon Blanc, $35 (£26.56) (left) and Highgrove Cotes du Rhone Blanc, £15.95 (right)

PEPPERMINT TEA 

Meghan’s organic tea, according to her website, is perfect for ‘cosy nights by the fire’ or to be ‘shared with loved ones for a soothing end to an indulgent meal’.

Both come in a presentation tin and Meghan’s features her signature swirly calligraphy. 

Over at Highgrove the fancier looking tin is decorated with the Prince of Wales’s heraldic badge feathers, and is described on its website as ‘an elegant design featuring a combination of architectural and floral elements and topiary shapes that capture the elegance of the Highgrove gardens’.

Pictured: As Ever Herbal Peppermint Tea, $14 (£10.62)

Pictured: Highgrove Organic Peppermint Tea Tin, £10.95

RASPBERRY JAM 

Meghan’s fruit spread (legally she can’t call it a ‘jam’ as it doesn’t contain enough sugar) was one of As Ever’s first products. She uploaded a video of herself on Instagram making it. 

There she was, just being her authentic self, until some spoilsports pointed out she was holding the canning tongs, used to lift jars out of boiling pans, upside down. She suggests dribbling some spread into a glass of champagne for a ‘playful take on a champagne cocktail’.

No such nonsense over at Highgrove where the only talk is of putting it in ‘dainty sandwiches’, using it on scones or to fill a Victoria sponge. Despite being nearly 100g bigger, Highgrove’s still manages to come in cheaper than As Ever’s.

Pictured: As Ever Raspberry Spread, $12 (£9.11)

Pictured: Highgrove Organic Raspberry and Blackberry Preserve , £7.95

FRUIT PRESERVE GIFT SET 

Featuring her raspberry spread, marmalade and a brand-new strawberry one, Meghan has put her three products into what she calls a ‘signature keepsake Holiday set’.

She suggests ‘set a silver tray with flutes and all three spreads and invite guests to add a tiny trickle to a glass of bubbles’. 

Only if you want to make sure they never visit you again. Ever. The Highgrove gift set features just two (larger) jars – strawberry and marmalade. It’s made by hand using traditional recipes and presumably prepared by people who know which way up to hold canning tongs.

Pictured: As Ever Signature Fruit Spread Gift Set, $42 (£31.87)

Pictured: Highgrove Preserve Gift Set, £16.95