The Topps Company, famous for its trading cards and collectibles, announced a new partnership today with Gonzaga’s star center, Chet Holmgren. Topps says this is the largest name, image and likeness deal it has ever made with a collegiate athlete.

The new deal will include physical and digital trading cards, rights for products such as Bowman University Basketball and Bowman NEXT, autographed trading cards and curated social media content.

“At Topps, we are always looking for ways to expand our reach to new audiences and celebrate the hardworking, determined athletes across all areas of sports on both a professional and collegiate level,” said David Leiner, vice president and general manager of global sports and entertainment at Topps. “This new partnership with Chet marks an exciting new addition to our product portfolio, and we’re thrilled to continue to introduce sports fans and collectors, both old and new, to our trading cards through another innovative collaboration.” 

For his part, Holmgren says he’s excited to partner with an established brand like Topps.

“I am beyond excited to be partnering with such an iconic company like Topps who has showcased some of the best athletes in the world over the last 80 years,” said Chet Holmgren. “I’m looking forward to teaming up with Topps as they continue to capture the action of the game and I’m excited to share my passion of basketball with fans and collectors around the world.”

The partnership will feature a player-curated set, an artist-based set and Topps NOW cards that capture highlights from the current basketball season. In addition, a limited-edition card will be released that will see 100 percent of its proceeds going to benefit Can Do Canines, a nonprofit organization that enhances the quality of life for people with disabilities by creating mutually beneficial partnerships with specially trained dogs.


“I’m pleased that Topps shares my commitment to making life better for others and thrilled that our work together will bring awareness and support to Can Do Canines. This is bigger than Basketball.” said Holmgren. 

This is the first big announcement from Topps since it was acquired by Fanatics.

Source: Forbes

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