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He delighted TV audiences with his farming escapades this summer, and last night launched a brand new beer. 

But it’s now emerged that Grand Tour presenter Jeremy Clarkson is sponsoring Chadlington Football Club, a local side.

In a statement on its website today, the club revealed that the new first team kit will have the Diddly Squat Farm logo printed on it. 

Diddly Squat is the Cotswolds shop made famous by Clarkson’s Farm, the hit Amazon Prime fly-on-the-wall documentary about farming. 

It makes Clarkson the latest celebrity to invest in football clubs, after Hollywood stars Ryan Reynolds and Rob McElhenney took over Wrexham FC earlier this year. 

Posting an image of the non-league’s side on Instagram, Diddly Squat teasingly wrote: ‘Eat your heart out Ryan Reynolds’. 

Diddly Squat has agreed to support Chadlington Football Club in return for its logo being printed on the new First team kit. Posting an image of the non-league's side on Instagram, the farm shop teasingly wrote: 'Eat your heart out Ryan Reynolds'

Diddly Squat has agreed to support Chadlington Football Club in return for its logo being printed on the new First team kit. Posting an image of the non-league's side on Instagram, the farm shop teasingly wrote: 'Eat your heart out Ryan Reynolds'

Diddly Squat has agreed to support Chadlington Football Club in return for its logo being printed on the new First team kit. Posting an image of the non-league’s side on Instagram, the farm shop teasingly wrote: ‘Eat your heart out Ryan Reynolds’

Jeremy Clarkson's Cotswolds farm shop today teased actor-turned-football club owner Ryan Reynolds after it emerged that the Grand Tour host is sponsoring a local sports side

Jeremy Clarkson's Cotswolds farm shop today teased actor-turned-football club owner Ryan Reynolds after it emerged that the Grand Tour host is sponsoring a local sports side

Jeremy Clarkson’s Cotswolds farm shop today teased actor-turned-football club owner Ryan Reynolds after it emerged that the Grand Tour host is sponsoring a local sports side

Last month, Reynolds and Rob McElhenney (pictured together) posed for photos with supporters on a visit to Wrexham's Racecourse Ground in North Wales

Last month, Reynolds and Rob McElhenney (pictured together) posed for photos with supporters on a visit to Wrexham's Racecourse Ground in North Wales

Last month, Reynolds and Rob McElhenney (pictured together) posed for photos with supporters on a visit to Wrexham’s Racecourse Ground in North Wales

In a statement on its website, Chadlington Football Club said: ‘Following meetings over the summer with both Jeremy Clarkson and (Clarkson’s girlfriend) Lisa Hogan a deal has been struck that will see the Diddly Squat logo on the new First Team kit with the potential for more tie ups in the future.

‘As a local employer and nationally prominent business it is great news for the village that the Farm is supporting the football club and their generosity is greatly appreciated.

‘Both Jeremy and Lisa look forward to coming down to the club and watching a game soon!’

Last month, Deadpool actor Reynolds and McElhenney, star of the series It’s Always Sunny In Philadelphia, posed for photos with supporters on a visit to Wrexham’s Racecourse Ground in North Wales.

The pair sealed their takeover of the National League side back in February, purchasing it from the Wrexham Supporters’ Trust and immediately investing £2million into the club.

Asked why he got involved, Reynolds told The Telegraph: ‘I am proud to say it was never a joke. 

Clarkson attending the Hawkstone lager launch in Bourton-on-the-Water last night

Clarkson attending the Hawkstone lager launch in Bourton-on-the-Water last night

Clarkson attending the Hawkstone lager launch in Bourton-on-the-Water last night

Reynolds arrived at Wrexham's Racecourse Ground on October 28, 2021

Reynolds arrived at Wrexham's Racecourse Ground on October 28, 2021

Reynolds arrived at Wrexham’s Racecourse Ground on October 28, 2021

The Deadpool star took pictures with supporters outside the ground on October 28, 2021

The Deadpool star took pictures with supporters outside the ground on October 28, 2021

The Deadpool star took pictures with supporters outside the ground on October 28, 2021

‘We take the growing and building of both Wrexham AFC and Wrexham the community very seriously. In a town like Wrexham, if the football club is going to do very well, the community has to do very well.’

Last night, Clarkson celebrated the launch of his latest business venture – beer.

The presenter, who cut a casual figure in a khaki jacket and jeans at his Diddly Squat farm, was joined by Hogan, who was wrapped up warm in a bobble hat and scarf.

Speaking to The Sun, Clarkson admitted his marketing ideas have been shot down, quipping his slogan encouraging alcoholics to give his tipple a try was overruled by the Advertising Standards Authority.

‘If you’re an alcoholic, don’t fight it, feed it’ fell foul of the regulator,’ he admitted.

‘There’s so much you can’t say. For example, ‘This is a delicious breakfast beer’ – they won’t allow it. It’s very boring. Basically, all I’m allowed to say is, ‘This is lager’.’

Growing the barley on his farm, the lager will be available for sale online and in Clarkson’s shop – but he hopes it will eventually be stocked in pubs and supermarkets. 

Source: Daily Mail

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