Kim Kardashian set social media abuzz Friday with a striking new hair color reveal.

The 44-year-old reality star and beauty mogul, renowned for her trademark raven hair, surprised fans by unveiling a new platinum hue with subtle dark brown roots.

In the photo, Kardashian, who recently traveled to Mexico for a medical procedure, posed for the camera, showcasing her ash-blonde locks while still donning a pair of crisp white pajamas and completing her glam look.

‘About that time,’ she captioned the post, sparking immediate reactions from fans and celebrity friends alike.

Hairstylist Chris Appleton, who frequently styles the Skims founder, weighed in, calling the look ‘the best’ and adding a white heart emoji. 

Even fellow celebrities joined the admiration: former City Girls rapper JT commented, ‘Favorite color on you!’ alongside a heart-eyes emoji.

Kim Kardashian set social media abuzz Friday with a striking new hair color reveal; (seen in February)

Kardashian’s latest hair transformation is a testament to her ongoing style evolution, from platinum blonde to dark chocolate, proving she enjoys experimenting with her look; (seen in June)

Kardashian’s latest hair change is part of her ongoing style evolution, from platinum blonde to dark chocolate, proving she loves mixing things up. 

Most recently, the reality star sported a curly blonde bob wig for SKIMS’ campaign with Roberto Cavalli. 

And fans still remember when she caused a social media frenzy last year by going platinum blonde ahead of the 2024 Met Gala. 

She notably sported an icy blonde appearance in 2022, channeling Marilyn Monroe at the Met Gala in the Hollywood icon’s famous ‘Happy Birthday, Mr. President’ dress.

Appleton praised his client as he explained the process of getting Kardashian’s look at the time.  

‘I love a blond Kim. It’s fascinating how a color can alter the colors of the clothes you wear and truly transform your makeup. You can really reinvent things,’ he mentioned to Page Six.

‘We had a quick turnaround because it had to be ready for the Met, but it involved lots of conditioning treatments between each setting and lightening process,’ he added.

‘My technique really is all about taking very fine sections of hair and lightening the process with just very fine sections back to back.’

The 44-year-old reality star and beauty mogul, long known for her signature raven locks, stunned fans by showing off a fresh platinum shade with subtle dark brown roots

She also famously rocked an icy blonde look in 2022, channeling Marilyn Monroe at the Met Gala in the Hollywood icon’s legendary ‘Happy Birthday, Mr. President’ dress

She explained to Allure in 2022, ‘I’m a totally different person. I’m sassier. I’m more confident as a blonde’; (seen in December 2024)

Kim has never shied away from experimenting with her style, fully embracing each new look she tries. 

She explained to Allure in 2022, ‘I’m a totally different person. I’m sassier. I’m more confident as a blonde.’ 

Her blonde transformations clearly give her a boost of energy and confidence, showing how much she enjoys playing with her image. 

But she also noted, ‘As soon as I go back to brunette, I’m a boss,’ proving that no matter the color, she owns her signature style.