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Ian Crystal, 46, died after falling about 30 to 50 feet and landing on concrete during intermission at a Dead & Company concert

Ian Crystal, 46, died after falling about 30 to 50 feet and landing on concrete during intermission at a Dead & Company concert

Ian Crystal, 46, died after falling about 30 to 50 feet and landing on concrete during intermission at a Dead & Company concert 

New York police have identified the Brooklyn resident who fell to his death while attempting a backflip on a balcony at Citi Field on Friday as the CEO and co-founder of the liquor company that created Monkey Rum.

Ian Crystal, 46, died after falling about 30 to 50 feet and landing on concrete during intermission at a Dead & Company concert.

Police sources said he was possibly under the influence when he attempted the fatal flip on the fifth floor. 

Crystal, who co-founded Evolution Spirits Inc. a few years back as part of a new brand development challenge, was known for his creativity and desire for adventure.

Loved ones of the self-proclaimed innovator say he was thoughtful, well-liked and will be greatly missed.  

‘Ian crystal. The Rooster. One of one who was always down for the next adventure or for a long conversation that could go deep or off the rails in the best way,’ Neal Weinstein posted on Facebook, along with a photo of himself and Crystal

‘Left a long list of people that will miss you. Glad to have known you buddy.’

‘So devastating. He was so filed with life and happiness. Ian will be truly missed by so many,’ echoed Eric Myers, commenting on Weinstein’s post.

Crystal attended a Dead & Company concert at Citi Field in Queens on Friday night (pictured: crowd at concert). During intermission he attempted a backflip which resulted in him falling off a balcony, at least two stories, and landing on concrete

Crystal attended a Dead & Company concert at Citi Field in Queens on Friday night (pictured: crowd at concert). During intermission he attempted a backflip which resulted in him falling off a balcony, at least two stories, and landing on concrete

Crystal attended a Dead & Company concert at Citi Field in Queens on Friday night (pictured: crowd at concert). During intermission he attempted a backflip which resulted in him falling off a balcony, at least two stories, and landing on concrete

The concert was held at Citi Field on Friday night after the Grateful Dead tribute band kicked off a 31-date tour earlier this week

The concert was held at Citi Field on Friday night after the Grateful Dead tribute band kicked off a 31-date tour earlier this week

The concert was held at Citi Field on Friday night after the Grateful Dead tribute band kicked off a 31-date tour earlier this week

‘Such a treasure. I’m devastated as I know all of our friends are,’ Chris Dopherty added.  

‘Good dude, quiet. We never had an issue with him. He was a cool guy,’ Juan Torres, who worked at the Williamsburg neighborhood building Crystal once lived in, told the New York Daily News.

Torres said Crystal was ‘well-liked’ and devoted to his dog, Beatrice. He was also known for being a relatively healthy individual.

‘He was healthy. He was always working out,’ he added. ‘I remember every morning when I would come in, I’d see him running.’

Torres also shared that Crystal would give thoughtful gifts during the holidays, noting he once received a box featuring a bottle of liquor, t-shirt and shot glass from the CEO.

According to his LinkedIn profile, Crystal was creative and innovative from a young age.

The Emory University MBA graduate began his brand development career in high school when he was declared winner of an advertising competition hosted by the Florida Department of Citrus.

Evolution Spirits Inc. CEO and co-founder Ian Crystal (pictured with his dog, Beatrice) died shortly after the backflip attempt

Evolution Spirits Inc. CEO and co-founder Ian Crystal (pictured with his dog, Beatrice) died shortly after the backflip attempt

Evolution Spirits Inc. CEO and co-founder Ian Crystal (pictured with his dog, Beatrice) died shortly after the backflip attempt 

In heartfelt tributes on social media, loved ones of the self-proclaimed innovator say he was thoughtful, well-liked and will be greatly missed

In heartfelt tributes on social media, loved ones of the self-proclaimed innovator say he was thoughtful, well-liked and will be greatly missed

In heartfelt tributes on social media, loved ones of the self-proclaimed innovator say he was thoughtful, well-liked and will be greatly missed

‘The task was to create and direct a promotional video to sell orange juice using a bespoke music track that told a positive and inspiring story about juice. This started my career marketing beverages and I never looked back,’ his profile reads.

Crystal, who earned his Bachelor’s in Business at the University of Maryland, managed several liquor brands over the years, including ABSOLUT Vodka, Malibu Rum and Stoli Vodka. He served as the lead on multiple brand and artist collaboration projects working with entertainers such as Jay-Z, Swedish House Mafia, Ne Yo and Brooklyn & Spike Lee.

In 2014 he co-founded Evolution Spirits Inc. The venture was part of a brand development challenge aimed to support the National Geographic drinking show, Chug.

As part of the competition, Evolution Spirits launched Monkey Rum, a 91-rated, barrel-aged Caribbean Rum made from natural ingredients that Crystal says is ‘designed to sip’.

Monkey Rum is available in eleven U.S. states. Crystal says the liquor comes in ‘the world’s first bottle designed to be recycled into glassware’. After finishing the bottle of booze, consumers can trade their empty in for a restaurant quality rocks or pint glass at participating liquor stores.

In 2014, Crystal co-founded Evolution Spirits Inc. as part of a brand development challenge aimed to support a National Geographic drinking show. During the competition, the brand launched Monkey Rum (pictured), a 91-rated, barrel-aged Caribbean Rum made from natural ingredients that Crystal says is 'designed to sip'

In 2014, Crystal co-founded Evolution Spirits Inc. as part of a brand development challenge aimed to support a National Geographic drinking show. During the competition, the brand launched Monkey Rum (pictured), a 91-rated, barrel-aged Caribbean Rum made from natural ingredients that Crystal says is 'designed to sip'

Crystal (pictured) was 'well-liked' and devoted to his dog, Beatrice (also pictured). He known for his brand development strategies and product innovation

Crystal (pictured) was 'well-liked' and devoted to his dog, Beatrice (also pictured). He known for his brand development strategies and product innovation

In 2014, Crystal co-founded Evolution Spirits Inc. as part of a brand development challenge aimed to support a National Geographic drinking show. During the competition, the brand launched Monkey Rum (pictured), a 91-rated, barrel-aged Caribbean Rum made from natural ingredients that Crystal says is ‘designed to sip’

Crystal attended a Dead & Company concert at Citi Field in Queens on Friday night.

During intermission, around 9 pm, he attempted the backflip, falling off a balcony, at least two stories, and landing on concrete. 

First responders said they were called to the scene at 9.05 pm and found Crystal injured. He was taken to NewYork–Presbyterian Queens Hospital via ambulance, where he was pronounced dead. 

‘The people are inebriated, the people are intoxicated,’ a security guard, who declined to give his name, told The New York Post

A driver working outside the stadium told the newspaper he saw the victim ‘flip’ before he fell and slammed into the ground.

The 46-year-ol fell to his death while attempting to flip on the fifth-floor balcony during intermission at the Dead & Company show (pictured)

The 46-year-ol fell to his death while attempting to flip on the fifth-floor balcony during intermission at the Dead & Company show (pictured)

The 46-year-ol fell to his death while attempting to flip on the fifth-floor balcony during intermission at the Dead & Company show (pictured) 

‘He was unresponsive and he hit the ground head first. There was no way he survived,’ said the driver, Dan, who only gave his first name. ‘He was way too drunk. You could smell it.’

‘His brother came downstairs and found out he jumped,’ Dan added. ‘His brother was with him. He was crying.’

A fan told The Post, ‘I heard people going ‘ahhh’ and see people running. I said ‘bro, someone took a f***ing header.’

Police taped off an area next to the right field entrance after the incident. ‘We see something fall and we heard him hit the ground,’ said Sean Egan, 27, who was one level up.

‘It’s terrible,’ Egan said. ‘I wish I didn’t see it happen… It kinda killed the mood.’

Dead & Company, the Grateful Dead tribute band, which features members of the legendary rock band Bob Weir, Mickey Hart and Bill Kreutzmann alongside John Mayer, kicked off a 31-date tour last week.

Source: dailymail

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