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As the Miami Heat were gearing up for the start of the 2023 NBA Finals against the Denver Nuggets, Heat star Jimmy Butler was making sure a great business opportunity didn’t pass him by.
The NBA player, the founder of Big Face Coffee, applied for the trademark “Himmy Buckets” because he reportedly plans to launch his brand of various drinks, mugs, and apparel.
Jimmy Butler Is Trademarking “Himmy Buckets”
Butler, whose nickname has been “Jimmy Buckets” for a while, is not new to the entrepreneur world. During the 2020 NBA season in the bubble, Butler was charging $20 a cup of coffee he made in his hotel room via a French press.
“Whenever I was in the bubble, I noticed we got cash in the envelope. So, this was during Covid, and it was like, oh, nobody wants to touch cash anymore; it’s all cards, so in my mind, I think we can’t even spend this cash that the teams are giving us. How can I hustle everybody out of this cash?” he said in a TikTok video about his coffee business.
“So, I just remember counting it, and it was like $4,040. It was an odd number, so I’m wondering if I can get people to like to pay me $20 per cup. Eventually, they would run out of $20 bills, and they’d have to start paying me with $100 bills. And they pay me $100 bills, and I take it and say sorry, I don’t have any change. That’s where Big Face came from.”
He explained that in the U.S., a $100 bill is called a “Big Face,” and he wanted everyone to pay him $100 for a cup of coffee.
“Didn’t work that way,” he said. “But that’s a goal.”
@boardroom_ Jimmy Buckets, but the buckets are filled with $20s. #jimmybutler #nba #miamiheat #ballislife #coffee #barista (h/t @ALO, LLC ♬ original sound – Boardroom
Fast forward from the bubble to now, and Butler is ready to embark on another entrepreneurial adventure and hopes to capitalize on his new nickname, “Himmy Buckets.”
According to trademark attorney and Gerben IP founder Josh Gerben, Butler filed a trademark application on May 24 to launch “Himmy Buckets” brands of bottled water, soda, coffee, beer, mugs, cups, and apparel.
Jimmy Butler has filed a new trademark for:
“HIMMY BUCKETS”
The filing, made on May 24th, indicates that @JimmyButler plans to launch a “HIMMY BUCKETS”-brand of:
1. Coffee
2. Beer
3. Soda
4. Bottled Water
5. Clothing
6. Coffee cups#JimmyButler #JimmyBuckets pic.twitter.com/yHCzwv258O— Josh Gerben (@JoshGerben) May 30, 2023
Butler’s fans seem supportive and excited about his next venture because many left positive comments.
“Happy for Jimmy Butler and this Heat team. I have loved him since Chicago. Glad he is happy,” one person said.
“I will support this young man who deserves everything he is working towards!! BRAVO,” said another.
Jimmy Butler Recently Teamed Up With Lids HD
According to Sports Illustrated, Butler’s Big Fa,ce Coffee partnered with Lids HD for an exclusive collaboration just last month.
“Excited for our Big Face x Lids HD collab,” Butler said in a press release. “The new hats and apparel in this collection are Elite. Logo’d Big Face hats, hoodies, shorts, tanks; you name it – it’s here.”
He also said partnering with Lids HD is an excellent move for Big Face as they “continue to expand our coffee-inspired lifestyle brand.”
Lids owner Lawrence Berger added, “Big Face was the perfect brand for our team to partner with to unveil the first headwear and apparel collab release for Lids HD. Jimmy and the Big Face team have been a pleasure to work with, and we’re excited to showcase this collection to Lids HD consumers.”
