A popular real estate agent and social media influencer from Montana has wiped her online profiles following backlash over a controversial post disparaging the state’s Native American community.
Amanda Caldwell, based in Bozeman, faced criticism after she shared a Facebook story on Tuesday. The post featured a first-person view of a woman riding a horse with the caption: “Finally a scenic spot that isn’t filled with Indians.”
Caldwell concluded her post with the comment, “Some guy in 1821, and also me in 2026,” which quickly sparked outrage and criticism.
JC Pretty Paint, a member of the Crow tribe, spoke out against Caldwell’s post, emphasizing that “racism is real, and it’s still here.”
“I don’t understand why Native Americans have to be portrayed in such negative ways,” Pretty Paint, who attended school in Bozeman, told KBZK. “We’re just people like anyone else.”
He added, “As long as you have a certain skin color and appearance, you experience an unjustified negative attitude, which is completely unwarranted.”
Caldwell has since deleted her post and the Facebook account she made it on. As of Friday afternoon, she still had more than 230,000 followers across her other social media profiles.
In a statement issued to the outlet, Caldwell, a self-employed realtor with the Montana Life Real Estate Group, repeatedly apologized for her post and said she had shared the story ‘without fully considering what it meant.’
Realtor and influencer Amanda Caldwell, of Bozeman, Montana, has come under fire for a post that demeaned her state’s Native American population
Caldwell’s Facebook post featured the message, “‘Finally a scenic spot that isn’t filled with Indians”‘
Caldwell claimed she was creating Montana landscape and outdoor-themed reels using texts circulating online.
‘The words included in the post in question were not written by me and originated elsewhere online,’ she told the outlet.
‘I want to take this opportunity to say I am sorry,’ Caldwell said. ‘I made a mistake.’
She insisted that she did not ‘hold discriminatory views toward anyone’ in the wake of her demeaning repost.
‘Indigenous presence, history, and culture are part of what makes this state extraordinary,’ Caldwell added. ‘I am committed to doing better and being more thoughtful about everything I share or reshare online.’
On LinkedIn, Caldwell has described herself as an expert in ranch and equestrian land acquisitions, as well as an entrepreneur ‘leveraging my lifestyle in the outdoors and mountains.’
Native Americans make up a little less than 7 percent of Montana’s population, according to a 2022 census estimate cited by the state legislature.
The state is home to seven federally recognized Indian reservations, including Blackfeet, Crow, Flathead, Fort Belknap, Fort Peck, Northern Cheyenne and Rocky Boy’s, according to Montana State University.
Caldwell deleted her Facebook account after sharing the story. She still had more than 230,000 followers across her other social media profiles as of Friday
Caldwell, a self-employed realtor with the Montana Life Real Estate Group, described herself as an expert in ranch and equestrian land acquisition
JC Pretty Paint, a member of the Crow tribe who attended school in Bozeman, said Caldwell’s post showed that ‘racism is real, and it’s still here’
The realtor’s social media post was blasted by local Native Americans, who took issue with Caldwell’s online commentary.
Helen Foote, a member of the Crow tribe who has lived in Bozeman for more than a decade, said Native Americans in the area were ‘just used to this.’
‘Which is kind of sad, but that’s just what you see and hear in Montana,’ Foote told the Billings Gazette.
She said Caldwell’s social media story reminded her of shocking real-life tales she used to hear from her grandfather.
‘When he was young, there were signs up at stores in Billings that said ‘No dogs, No Indians allowed,’ Foote said. ‘That wasn’t too long ago.’
Foote said that she took exception to the caption on Caldwell’s post, regardless of who wrote it.
She added: ‘They forget whose land they’re on.’
The Daily Mail has reached out to Caldwell for further comment.
