A San Diego pet groomer is catching attention with an unusual service that’s turning heads—both human and canine alike.

Logan Rago has made a name for himself by sculpting canine hindquarters in a style reminiscent of the popular Brazilian Butt Lift (BBL) procedure. This creative grooming technique is available at both of his salons, offering dogs a unique, eye-catching look.

The BBL is a cosmetic surgery that enhances the size and shape of the buttocks by transferring fat. While it is often regarded as risky for humans due to potential complications such as infection or even death, these concerns don’t apply to Rago’s dog clients.

A grooming enthusiast since the age of 14, Rago shared insights into his innovative approach with the California Post, detailing how he achieves the tail-wagging transformations.

With a substantial following across YouTube, TikTok, and Instagram, Rago has performed approximately 50 of these canine “BBLs.” His videos stir varied reactions online, with one clip amassing 650,000 likes, leaving viewers either amused or shocked by the unconventional makeovers.

The internet groomer, who has millions of followers across YouTube, TikTok, and Instagram, says he’s done about 50 doggy “BBLs”. His videos have divided the internet, with one attracting 650,000 likes, with some observers left aghast, or even blushing.

“This is weird,” one commenter wrote, with more than 34,000 agreeing.

“I wanna see em walking,” another person wrote.

“I never thought I’d be watching dogs get BBL’s but here I am and I’m enjoying it,” a third person wrote.

Rago admits the cut is a bit “controversial” but he believes it makes the dogs ”happy.”

“We give the dogs a cute haircut, they walk on the street, they get so much love and attention because they look amazing. And so I think, you know, as long as the dog is happy and comfortable, then these people’s comments don’t matter.”

He said the idea behind the unique sculpting technique came when he noticed how his own black poodle, Raikou, would “wave” his butt.

He said he perfected the canine “BBL” with trial-and-error on his own dog before cutting a fluffy-tushed Pomeranian.

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“I thought, oh, it would be funny to give him a BBL as well, so I decided to carve some hair. It just looked so ridiculous – and everybody, you know, went crazy for it,” he said.

“When [the video] first went viral, it was pretty much every day I had a client asking for one,” he said.

Rago, who said many clients travel from Los Angeles for their dog’s weekly groom, believes the doggy BBL crazy grew from Southern California’s acceptance of plastic surgery.

“Even in the video I called my dog black Kim Kardashian,” Rago joked.

“I definitely think there are the clients that come to me those who really treat their pets as their babies,” he said.

“They’re the type of people that put their dogs in the dog carriages.”

Basically, “San Diego dog moms,” he acknowledged, and some Los Angeles clients. Some ask for the “BBL,” or just simply say that they want their dog to have “butt cheeks” like they’ve seen on the internet.

So how much does it cost to give you pooch a BBL? Prices start at $225 for small dogs, before climbing by $15 to $20 depending on their size.

And it’s not even the weirdest cut Rago makes.

He said he’s had customers requesting grooms that make their dogs look giraffes or pandas, and one recent customer even asked for a Valentine’s Day-inspired cut.

Rago has also colored dogs pink or rainbow, made them into Christmas elves.