A contestant on The Apprentice created a company to launch her own fitness brand just eight days before the new series starts tonight.
Mystery surrounds the timing of the decision by Brittany Carter, 25, to incorporate her own company on Wednesday last week.
Its launch long after the completion of the filming of the new show, is likely to spark speculation that she could have already won the 12 week series which begins on BBC One tonight.
Mystery: Brittany Carter, 25, created a company to launch her own fitness brand just eight days before the new series of The Apprentice
But a spokesperson for The Apprentice indicated that the timing of the company’s incorporation did not indicate anything about how far Brittany gets in the show.
Hotel worker Brittany talked of her dream of winning the programme when she was revealed to be a contestant this week.
She disclosed that she wanted to get Lord Sugar’s £250,000 cash injection for her fledgling business idea to launch ‘the first alcoholic protein drink’.
Tactical? Mystery surrounds the timing of the decision by Brittany to incorporate her own company on Wednesday last week
Companies House records confirm that Brittany is the sole shareholder and only director of her company called Maintain The Gain Ltd which was incorporated on December 29.
The spokesperson for The Apprentice did not disclose the reason for the company’s formation just days ago.
She said in a statement: ‘Some candidates come into the process with an existing business that they’re looking to expand or develop, others with an idea.
Facts: Companies House records confirm Brittany is the sole shareholder and only director of her company called Maintain The Gain Ltd which was incorporated on December 29
‘All candidates are free to continue developing their businesses and business plans after filming, which has no bearing on how far they get in the process or which business Lord Sugar invests in.’
Brittany also declined to say why her company had just been incorporated. She added in a statement: ‘As this is a question related to the show process, it is best answered by the show.’
Her LinkedIn profile states that she is currently the multi-property sales manager for two Marriott hotels in Bristol.
A sign? Its launch long after the completion of the filming of the new show, is likely to spark speculation that she could have already won the 12 week series
She adds on the professional network website: ‘In my spare time, I have a passion for fitness. I am taking my passion to the next level by launching my own fitness brand: Maintain the Gain – the Home of Protein.
‘MTG will be an online e-commerce platform, initially selling protein products and supplements. I have identified a gap in the market, and am also launching the first high-protein alcoholic drink.
‘I am extremely excited to enter the entrepreneurial world and see how far I can elevate Maintain the Gain. Watch this space!’
The pre-show publicity launch for The Apprentice on Tuesday this week also referred to Brittany’s fitness brand without disclosing that her company was less than a week old at the time.
Cheers: Ahead of the show, Brittany said she wanted to get Lord Sugar’s £250,000 cash injection for her fledgling business idea to launch ‘the first alcoholic protein drink’
It said: ‘Describing herself as kind, sociable, and enthusiastic – people person Brittany has a positive outlook on life and is looking for Lord Sugar’s help launching her business idea for the first alcoholic protein drink.
‘Brittany is ready to learn as much as possible throughout the process and is confident she’ll make it to the final.’
Her new website which appears to have been launched since the New Year, describes itself as ‘The Home of Protein’ and ‘Coming Soon in 2022’.
It adds: ‘Here at Maintain the Gain, we are on a mission: to be the innovators in protein.
‘We are on a mission to bring you new protein products to market.
Career girl: Her LinkedIn profile states that she is currently the multi-property sales manager for two Marriott hotels in Bristol
‘We are (sic) a mission to be your new Home of Protein. And our current protein-innovation project: The High-Protein Alcoholic Drink.
‘With a delicious, light, juicey (sic) consistency, there is no compromise on taste.
‘Just the added benefits of protein.’
Brittany has a first class BA (hons) degree in Hotel Management from the Edge Hotel School within the University of Essex.
She adds in her LinkedIn profile: ‘I am in the midst of a fantastic career with Marriott International, who have given me the skills and opportunities to explore multiple hotel divisions and take on various projects to maximise my development.’
Brittany goes on to describe herself as ‘highly skilled at building relationships and rapport with clients, guests and colleagues’ and as being ‘forward-thinking’ and ‘pro-active’.
The Apprentice starts on BBC One at 9pm on January 6.
Back on screens: The Apprentice starts on BBC One at 9pm on January 6, with Sir Alan Sugar fronting the show
THE APPRENTICE 2022: MEET THE WOMEN
AMY ANZEL, 48
Occupation: Owner, beauty brand
Key information: Starting her beauty business a little later in life, Amy has now found what she really loves doing after previously working in sales, showbiz and jingles.
She says: ‘I can be nice when I need to be, but when I unfortunately have to be a b***h, I will…’
BRITTANY CARTER, 25
Occupation: Hotel front of house manager
Key information: Brittany is looking to break away from her hotel role and launch the first alcoholic protein drink, with Lord Sugar’s help.
She says: ‘My motto for life is ‘always look on the bright side’
FRANCESCA KENNEDY-WALLBANK, 26
Occupation: Owner, sustainability company
Key information: The eco-conscious, mathematics graduate is looking for investment in her next venture, providing a product carbon footprint service for businesses with a simple equation of her own creation.
She says: ‘There’s two types of people in the world- people that say they are going to do things and people that actually do them and I’m a doer’
HARPEET KAUR, 30
Occupation: Owner, dessert parlour
Lives: West Yorkshire
Key information: Describing herself as a born leader, fearless and funny, Harpreet plans to ‘level up’ her successful, six-figure coffee and cakes business to become a leading brand in the UK.
She says: ‘I’m definitely not in business to make friends. I’m here to make money, and I’m sure Lord Sugar isn’t looking for a new mate.
KATHRYN LOUISE BURN, 29
Occupation: Owner, online pyjama store
Key information: Kathryn has worked a wide range of jobs from mortgage advisor to events manager. Describing herself as ambitious, kind, and often ‘savage’, she says she’s there to win, not to make friends.
She says: ‘My dreams in my head are absolutely huge and I believe I can achieve them.’
SOPHIE WILDING, 32
Occupation: Owner, boutique cocktail bar
Key information: Describing herself as ‘magical and enchanting’ Sophie even has a witch school qualification. She previously worked in sales and has huge renovation plans for her bar.
She says: ‘Failure is not an option. Winning is part of my DNA.’
STEPHANIE AFFLECK, 28
Occupation: Owner, online children’s store
Key information: With her East-London roots, the blonde is hoping to bond with Lord Sugar and match his no nonsense attitude towards business. She’s looking for funding to develop her designer store and be part of the growing pre-loved fashion industry.
She says: ‘I’ve got grit, determination and I’m determined to be successful.’
SHAMA AMIN, 41
Occupation: Owner, children’s day nursery
Key information: Shama already has a busy work life running her children’s day nursery as well as juggling life with five children at home. She is ready to prove she has the ‘skillset that is required to be one of the best, successful businesswomen in the early years sector.’
She says: ‘Being a lady of colour, wearing a headscarf as well and the challenges that we face on a daily basis, I just want to be a living example for the Asian women out there.’
THE APPRENTICE 2022: MEET THE MEN
AARON WILLIS, 38
Occupation: Flight Operations Instructor
Lives in: Chorley, Lancashire
Key information: Having served in the RAF for 12 years as Flight Operations Instructor, Aaron has set out to start his own security business.
He says: ‘My strongest point is that I can sell to anybody and I think that’s the reason why my business will be a success, because people will buy from me.’
AKSHAY THAKRAR, 28
Occupation: Owner, Digital Marketing Agency
Lives in: London
Key information: Referring to himself as a man who believes sleeping is a ‘waste of time’ he also claims his first word as a newborn was ‘profit’.
He says: ‘My friends call me AK 47 because I’m a killer salesperson.’
CONOR GILSENAN, 28
Occupation: Sales Executive and former Professional Rugby Player
Lives in: London
Key information: Hard working and ‘hyper motivated by money’, ex rugby player Conor describes himself as a ‘corporate panther’ with a record for getting deals done and who will win this series.
He says: ‘I’m going to be the corporate panther in the boardroom, I’m going to get it done, and I’m going to be Lord Sugar’s perfect business partner.’
NAVID SOLE, 27
Lives in: London
Key information: Qualified pharmacist and Nicki Minaj superfan Navid aspires to create a successful pharmacy business with the help and expertise of Lord Sugar.
He says: ‘Nothing intimidates me because I just feel like I’m a strong character, strong person, strong mindset.’
AKEEM BUNDU KAMARA, 29
Occupation: Strategy Manager for a Financial Firm
Lives in: London
Key information: Akeem considers himself a people’s person who loves being around others, however as a ‘numbers guy’, his analytical ability often causes him to think carefully about his every move, as he claims he will come in with a ‘calculated point of view.’
He says: ‘My growing up has made me who I am, I’m able to converse with everyone, but also able to show that financial, business side to myself.’
ALEX SHORT, 27
Occupation: Owner, Commercial Cleaning Company
Lives in: Hertford
Key information: With big goals for his commercial cleaning business, Alex is driven, focused and is ‘not going to stop’ until he gets where he wants to go.
He says: ‘I would compare myself to a Ferrari, shiny on the outside but under the bonnet, there is a lot of fire and I’m coming for you.’
HARRY MAHMOOD, 35
Occupation: Regional Operations Manager
Lives in: West Midlands
Key information: Inspired by the kindness of his grandparents, Harry wants to help and support people.
He says: ‘Everything I’ve looked into achieving, I’ve achieved I’ve literally done everything I’ve put my mind to.’
NICK SHOWERING, 31
Occupation: Finance Manager
Lives in: London
Key information: After ‘working in the shadow of his family’s business’, qualified accountant Nick hopes to make a name for himself in the drinks industry with his line of flavoured water.
He says: ‘In business I’m a bit of a force to be reckoned with I know what I’m talking about, I know how things work, and I’m extremely experienced So, I’m a bit of an animal in the boardroom’