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Tinie Tempah has launched his own food brand and declared it is ‘classier than Nando’s’.
The musician and TV presenter has created a range of wraps called ‘Raps’, which he says are inspired by his ‘unique life experiences’ growing up in London.
Tempah, whose real name is Patrick Okogwu, says the brand will showcase ‘the values of rap’, with some items wrapped in gold foil.
Tinie Tempah attends the launch party for his new food range ‘Raps’ which he says aims to be ‘classier than Nando’s’
The 33-year-old says the menu (pictured), which he designed himself, is inspired by his ‘unique life experiences’
The 33-year-old said while he was no master chef, his experience of ordering food online during lockdown inspired him to venture into the cooking scene.
Now he has joined up with Kitchen Ventures to launch a takeaway brand based on his own experiences, with dishes available online in parts of London, or in person at the Willows on The Roof bar in Oxford Street.
The hip-hop artist has designed the menu from scratch to ‘reflect my London and Nigerian heritage.’
‘I’m pitching this as classier than Nando’s but nothing that Marcus Wareing needs to worry about,’ he told The Times.
For Tempah, who grew up in South East London, the fried chicken on the menu is authentically ‘him.’
‘It’s me, mate,’ he said.
‘I’m the ambassador. Also my raps will be wrapped in gold foil, which the fans will like.’
Among the wraps on offer are the Buffalo Soulja – fried chicken with buffalo sauce, blue cheese, pickles, tomato and lettuce – and the Unruly – jerk fried chicken with plantain, homemade jerk BBQ sauce and lime mayo slaw.
Tempah says while it’s not what you would call health food, ‘we use the best ingredients and there is salad in there too’.
The food itself is being made in so-called ‘dark kitchens’ – which cater specifically to delivery and pick-up only customers.
The food is made in so-called ‘Dark Kitchens’ for delivery and pick-up orders, but can also be found at a pop-up branch at Willows on The Roof in Oxford Street (pictured)
Currently these are based in Bethnal Green in east London, and Kensington Olympia in west London.
It will be available until August in person though at a pop-up branch at Willows on The Roof, a cafe and cocktail bar on the rooftop of John Lewis’s Oxford Street store in London.
It isn’t the first time he has branched out away from music – in 2015 he became an ambassador for London Menswear Collections and has hosted a number of TV shows in recent years.
The Brit Award winner says he isn’t retired from music though, as he has another album coming out later this year.
Source: dailymail
