In the ongoing search for missing mother Nancy Guthrie, it isn’t just law enforcement officers who are hot on the trail of clues.

Across social media platforms such as Facebook and Instagram, and through neighborhood surveillance apps, an expanding network of self-proclaimed “mom detectives” has sprung into action. These women are dissecting timelines, exchanging Ring video footage, and organizing shared online documents, all in a bid to unravel the mystery of Guthrie’s disappearance.

“I’m obsessed with Nancy Guthrie,” confessed Melinda Long, a health and fitness coach, content creator, and mother of three, in a candid Instagram post. Her post described her relentless, late-night investigations into the case, which she believes is riddled with inconsistencies. She reached out to her followers, asking, “Is anyone else completely engrossed in this right now?”

The reaction was swift and overwhelming.

In just a few minutes, Long’s comments section was flooded with responses from women who shared her intense interest and sleepless nights.

“I find myself waking up in the middle of the night, turning on Fox News, and I’m not someone who usually watches TV after hours,” Long revealed to Fox News Digital. “Many women are responding with, ‘Same, same girl, same.’ They’re expressing exactly what I’m experiencing but haven’t dared to voice.”

Long has no personal connection to the Guthrie family. Yet the case feels intensely personal.

An undated photo of Nancy Guthrie and Savannah Guthrie was provided by NBC in response to the disappearance of the 84-year-old mother of the “Today” show host. (Courtesy of NBC)

“Why do I feel so personal about it?” she said. “Savannah is like America’s sweetheart, right? So her mom feels like your mom. It feels like it could be my mom. I have a 75-year-old mom. I think a lot of moms feel that connection to it.”

She said recent true-crime documentaries have also shaped her perspective. After watching a Netflix series on Elizabeth Smart’s abduction, Long said she was reminded that early assumptions in missing persons cases can be wrong.

“We all thought she was dead. We just thought she was gone,” Long said. “And she wasn’t.”

That memory, she explained, reinforces hope, even when details appear limited.

“There has to be more,” she said. “There has to be more information that we don’t know.”

Long says her online community includes “regular moms,” professionals and followers from as far away as the United Kingdom and Austria — underscoring how social media has erased geographic boundaries in modern crime cases.

“Social media really crosses that border of being just a U.S. news thing,” she said.

A digital routine

The intensity Long describes is not isolated.

On a Facebook page called “True Crime Mama,” one recent post asked followers: “Curious where everyone stands… Do you think she will be found or do you think she will never be found?”

In another group, a user named Lori Sparks wrote that she had been following the case “from the beginning,” adding that she was monitoring updates on “2 separate laptops that way I don’t miss anything,” along with hashtags calling for justice and Nancy’s safe return.

On Instagram, Michele McNaughton posted a reel of herself scrolling on her phone with text overlay that read: “The one new step I never skip in my morning routine: checking social media to see if they found Nancy Guthrie yet.” In the caption, she asked: “Why in the world is this taking so long to solve?”

“I really do hope they find this woman. This whole thing just feels Mickey Mouse and botched. It’s sad,” McNaughton told Fox News Digital. “None of it makes sense.” 

McNaughton added that she was “hooked on the story from the start.”

“I felt this could be my neighbor or mom who’s gone missing,” she said. “And I’m pretty sure we all thought the cops would’ve had it wrapped up in no time.”

But as the case unfolded, she said her confidence began to fade.

“As the days dragged on and the story got weirder, I started to think they were bumbling this case,” she said, describing what she viewed as a series of confusing developments — including mentions of ransom notes, talk of payment, suspects being detained and later released. “It’s a rollercoaster ride.”

The reaction in her comment section reflected similar frustration.

“The Moms of the World would’ve solved this by Tuesday,” one follower wrote.

“And the way this is going,” she added, “I’m starting to wonder if we could have.”

For some women, checking for developments has become part of their morning routine — alongside coffee, workouts and school drop-offs.

At the heart of the online engagement, Long insists, is concern not cruelty.

“I want them to know that everybody’s concern is genuine and real,” she said, referring to Guthrie’s family. “Any concerns are only because everybody wants her to be found. There are a lot of prayers and a lot of good intentions.”

A sign of solidarity from neighbors at Nancy Guthrie’s home Thursday, Feb. 5, 2026, in Tucson, Ariz. (AP Photo/Caitlin O’Hara)

A growing trend

The phenomenon extends beyond the Guthrie case.

In recent years, mothers and online communities have mobilized around high-profile investigations including the 2022 University of Idaho murders and the disappearance of Gabby Petito — cases that unfolded in real time across TikTok, Reddit and Facebook, with civilians analyzing bodycam footage, social media posts and digital timelines.

Petito’s case in particular demonstrated the power of online attention to amplify a missing persons investigation nationally, but it also highlighted the risks of speculation spreading rapidly across platforms.

Now, digital tools that once served primarily for social connection, like neighborhood camera apps, shared drives and group chats, are being repurposed into informal investigative hubs.

What once might have been passive consumption of true crime has, for some, evolved into active participation.

When moms solve cold cases

The idea of mothers stepping into investigative roles is not entirely new.

In his new book, “The Carpool Detectives: A True Story of Four Moms, Two Bodies and One Mysterious Cold Case,” author Chuck Hogan details how a group of suburban mothers helped revive a 15-year-old double homicide that had long eluded investigators.

As first reported by the New York Post, the case centered on a 2005 incident involving a suburban businessman and his wife whose bodies were discovered near their wrecked SUV in a Los Angeles County canyon after they vanished without a trace. The family business had collapsed, millions of dollars were unaccounted for, and leads had dried up.

The effort was spearheaded by Marissa Pianko, who learned about the case while taking a broadcast journalism class at UCLA in 2020. What began as an academic exercise evolved into a years-long civilian push to reexamine evidence and press for renewed attention.

Fox News Digital reached out to the group for comment.

The story has fueled discussion about whether organized civilian involvement can sometimes surface overlooked details or whether it risks complicating official investigations.

For Long, the constant scrolling and late-night updates aren’t about playing detective — they’re about hope.

“There has to be more,” she said. “There has to be more information that we don’t know.”

Watching public appearances by family members has only deepened her emotional investment.

“She looks like hell,” Long said candidly. “And I’m thinking, I would look like hell too. I can’t even imagine if I’m getting up in the middle of the night and not sleeping…imagine the sickness and horror that she feels.”

That identification, daughter to mother, mother to mother, may help explain why so many women are gathering in digital spaces to follow cases so closely.

Until there are clearer answers, she and thousands of other mothers say they’ll keep watching, refreshing feeds, sharing posts and waiting for the update they’re hoping to see.

Stepheny Price covers crime, including missing persons, homicides and migrant crime. Send story tips to stepheny.price@fox.com.