California is moving to curb the “looksmaxxing” trend among people under 18 by banning minors from purchasing diet pills without a prescription.
Assembly Bill 2030 was signed into law on September 28 and is scheduled to take effect on January 1, 2027.
Under the measure, anyone who sells, offers to sell or gives away diet pills through retail sales or wholesale promotions to a person under 18 without a prescription could face a civil penalty of up to $500 for each violation.
“Kids are at a fragile developmental period where unsafe supplements can have far-ranging impacts on their lives and development… AB 2030 puts kids’ safety first by drawing a clear line in the sand that children’s health is not something companies can gamble with for a profit,” Long Beach Assemblymember John Lowenthal told KSEE24.
Lowenthal’s office said AB 2030 was introduced in response to the “looksmaxxing” trend, which encourages people to pursue an idealized appearance at all times.
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Influencer Clavicular has become a prominent figure in the “looksmaxxing” community, urging young men to enhance their attractiveness at any cost. He has repeatedly promoted “bonesmashing,” an act in which people strike their facial bones with hard objects in an attempt to alter their face shape, as well as telling followers to “ascend.”
The trend recently drew renewed attention after the parents of a Canadian teenager became alarmed when they discovered that their son had gone missing to attend a Clavicular “looksmaxxing” bootcamp.
According to a report, 19-year-old William Munro traveled to Los Angeles for “Camp Looksmax” and now wants $40,000 worth of facial surgery to improve his appearance.
Munro was among 15 young men who attended the seven-day event, which was organized by the embattled influencer Clavicular. He has faced criticism over alleged misogynistic language, his association with Andrew Tate and recently dropped rape charges.
