Dr Pepper buys Peet's for $18 billion and will split into separate coffee and cold drink sellers
Share this @internewscast.com

Keurig Dr Pepper is set to acquire the company that owns Peet’s Coffee in a transaction valued at $18 billion (equivalent to 15.7 billion euros). Subsequently, the company plans to split in two, with one entity focusing on coffee sales and the other on cold beverages like Snapple, Dr Pepper, 7UP, and energy drinks.

The deal, announced on Monday, effectively reverses the 2018 merger between Keurig and Dr. Pepper. This development comes at a time when consumer spending is declining, and trade tensions under President Donald Trump could lead to significant increases in coffee prices.

In the summer, President Trump imposed a 50% tariff on most Brazilian imports following an investigation into former President Jair Bolsonaro, a Trump supporter. Brazil is a leading exporter of coffee globally.

Despite these challenges, Keurig Dr Pepper views both the coffee and cold beverage markets as promising growth areas that could benefit from operating as separate, independent companies. CEO Tim Cofer described the move as a “transformational moment” for the industry.

Cofer stated in a prepared statement, “By creating two distinct beverage companies with appealing and customized growth strategies and capital allocation approaches, we are well-positioned to deliver substantial shareholder value both in the short and long term.”

On the other hand, major chains like Starbucks are experiencing difficulties. Same-store sales, a crucial metric of retail performance, have declined for six consecutive quarters at the Seattle-based coffee giant, leading to a 23% drop in share value since early March.

Dr Pepper Keurig is offsetting some declines with higher prices. In its last quarter, the company reported a 0.2% decline in coffee sales.

For Keurig Dr Pepper, the soon-to-be separated coffee business will have about $16 billion in combined sales and the beverage business about $11 billion, the companies said.

The companies expect to save about $400 million over three years because of the merger.

The company that Keurig Dr Peppper is buying, Peet’s parent JDE Peet’s based in Amsterdam, also owns the brands L’OR, Jacobs, Douwe Egberts, Kenco, Pilao, OldTown, Super and Moccona.

Once the two companies are separated, Cofer will become CEO of the cold beverage business, which will be based in Frisco, Texas. Keurig Dr Pepper’s chief financial officer, Sudhanshu Priyadarshi, will lead the coffee business, which will be located in Burlington, Mass. Its international headquarters is in Amsterdam.

Shares of Keurig Dr Pepper slumped 9% before the opening bell Monday.

Copyright © 2025 by The Associated Press. All Rights Reserved.

Share this @internewscast.com
You May Also Like
Paralyzed gang-rape victim, 25, dies by euthanasia after yearslong fight for right to die

Paralyzed Survivor of Gang Rape Chooses Euthanasia After Long Battle for Autonomy

In a poignant conclusion to a long battle for autonomy, Noelia Castillo,…
'Lovers' Lane Murders': Arrest made in 1990 west Houston killing of Cheryl Henry and Andy Atkinson, authorities say

Authorities Announce Arrest in 1990 West Houston ‘Lovers’ Lane Murders’ of Cheryl Henry and Andy Atkinson

In a significant breakthrough, authorities in Harris County, Texas have made an…
State Department reveals world's most dangerous countries for Americans

State Department Unveils 2023 List of Most Dangerous Countries for American Travelers

The State Department has been actively updating its travel advisories in response…
Corridors of filth as authorities clear yet another homeless encampment inside LA storm drain

Inside LA’s Hidden Crisis: Authorities Tackle Homeless Encampments in Storm Drains

City crews cleared yet another homeless encampment on Thursday, continuing the ongoing…
Video shows 'drive-thru gunman' in January St. Johns Town Center McDonald's shooting

Shocking Video Reveals Drive-Thru Gunman in St. Johns Town Center McDonald’s January Shooting

Have you seen this man? Authorities from the Jacksonville Sheriff’s Office are…
Uganda willing to fight in war alongside Israel, military chief says

Uganda Expresses Readiness to Support Israel in Conflict, Says Military Chief

In a bold declaration on Wednesday, Uganda’s military leader expressed his nation’s…
Jose Medina, suspect accused in death of Sheridan Gorman, Loyola student killed in Rogers Park, Chicago shooting, is due in court

Justice in Sight: Jose Medina Faces Court for Loyola Student Sheridan Gorman’s Tragic Rogers Park Shooting

In a tragic development that has shaken the Loyola University community, the…
China's American Mao: Inside Singham’s blueprint to ‘wage war' for a 'new world order'

Unveiling the Vision: How China’s American Mao, Singham, Plans to Reshape Global Dynamics

Part 5 of a Fox News Digital series delves into the House…
Senate approves funding for TSA and most of Homeland Security, but not immigration enforcement

Senate Greenlights Funding for TSA and Majority of Homeland Security, Omits Immigration Enforcement

In a significant move, the Senate in the early hours of Friday…
Polymarket trader making millions on Iran war left easy-to-follow digital trail

Digital Footprint Exposes Million-Dollar Gains of Polymarket Trader Betting on Iran Conflict

An alleged insider in the prediction market realm of Polymarket has reportedly…
Israel Claims Iranian Navy Commander Blocking Strait of Hormuz Killed

Israeli Sources Report Strategic Victory: Iranian Navy Commander Allegedly Killed in Strait of Hormuz Blockade Tension

On Thursday, Israel’s Defense Minister Israel Katz revealed that their military forces…
Body of River Forest High School senior Rodrigo Montes found; teen was missing after truck found in Lake Station, IN river: police

River Forest High School Senior Rodrigo Montes Found Dead After Disappearance; Truck Discovered in Lake Station, IN River: Police Report

In a tragic update from northwest Indiana, authorities announced on Thursday that…