Dr Pepper buys Peet's for $18 billion and will split into separate coffee and cold drink sellers
Share this @internewscast.com

Keurig Dr Pepper is set to acquire the company that owns Peet’s Coffee in a transaction valued at $18 billion (equivalent to 15.7 billion euros). Subsequently, the company plans to split in two, with one entity focusing on coffee sales and the other on cold beverages like Snapple, Dr Pepper, 7UP, and energy drinks.

The deal, announced on Monday, effectively reverses the 2018 merger between Keurig and Dr. Pepper. This development comes at a time when consumer spending is declining, and trade tensions under President Donald Trump could lead to significant increases in coffee prices.

In the summer, President Trump imposed a 50% tariff on most Brazilian imports following an investigation into former President Jair Bolsonaro, a Trump supporter. Brazil is a leading exporter of coffee globally.

Despite these challenges, Keurig Dr Pepper views both the coffee and cold beverage markets as promising growth areas that could benefit from operating as separate, independent companies. CEO Tim Cofer described the move as a “transformational moment” for the industry.

Cofer stated in a prepared statement, “By creating two distinct beverage companies with appealing and customized growth strategies and capital allocation approaches, we are well-positioned to deliver substantial shareholder value both in the short and long term.”

On the other hand, major chains like Starbucks are experiencing difficulties. Same-store sales, a crucial metric of retail performance, have declined for six consecutive quarters at the Seattle-based coffee giant, leading to a 23% drop in share value since early March.

Dr Pepper Keurig is offsetting some declines with higher prices. In its last quarter, the company reported a 0.2% decline in coffee sales.

For Keurig Dr Pepper, the soon-to-be separated coffee business will have about $16 billion in combined sales and the beverage business about $11 billion, the companies said.

The companies expect to save about $400 million over three years because of the merger.

The company that Keurig Dr Peppper is buying, Peet’s parent JDE Peet’s based in Amsterdam, also owns the brands L’OR, Jacobs, Douwe Egberts, Kenco, Pilao, OldTown, Super and Moccona.

Once the two companies are separated, Cofer will become CEO of the cold beverage business, which will be based in Frisco, Texas. Keurig Dr Pepper’s chief financial officer, Sudhanshu Priyadarshi, will lead the coffee business, which will be located in Burlington, Mass. Its international headquarters is in Amsterdam.

Shares of Keurig Dr Pepper slumped 9% before the opening bell Monday.

Copyright © 2025 by The Associated Press. All Rights Reserved.

Share this @internewscast.com
You May Also Like
Fix outdoor dining and protect the tip credit

Revitalize Outdoor Dining and Safeguard Tip Credit: A Balanced Approach

The revamped outdoor dining initiative in New York City has inadvertently become…
2026 elections: What to know about Illinois governor election, Chicago mayoral election and 2026 midterm elections

Essential Insights on Illinois’ 2026 Elections: Governor, Chicago Mayor, and Midterms Unveiled

CHICAGO (WLS) — As Illinois steps into the New Year, the state’s…
Kim Jong Un appears with daughter at mausoleum, fueling succession speculation

Kim Jong Un’s Daughter Joins Him at Mausoleum, Sparking Buzz About Future Leadership

In a notable public appearance, North Korean leader Kim Jong Un was…
5 big immigration changes taking effect across the US

Major Immigration Reforms: 5 Key Changes Reshaping U.S. Policy in 2023

In 2025, a series of immigration policy updates significantly altered the landscape…
Nuggets dealt another injury blow with Jonas Valanciunas out with calf strain

Denver Nuggets Face Setback as Jonas Valanciunas Sidelined with Calf Strain Injury

The Denver Nuggets are facing a growing list of injuries. Center Jonas…
Dem Rep. Dingell: 'Not Enough' for Democrats to Be Anti-Trump

Rep. Dingell Advocates for Democrats to Extend Beyond Anti-Trump Stance

In a recent appearance on CNN’s “The Arena,” Representative Debbie Dingell from…
Maduro says Venezuela is 'ready' to make deal with US on drugs and oil after military strikes

Venezuela Poised for US Agreement on Oil and Drug Challenges Following Military Actions, Says Maduro

In a surprising turn of events, Venezuelan President Nicolás Maduro has expressed…
Mamdani's Inaugural Block Party, Bolshevik Style: No Bread, No Bathrooms, Just Fail

Mamdani’s Bolshevik Block Party Fails to Deliver: No Bread, No Bathrooms, No Success

Socialism is often criticized for taking once-prosperous regions and leading them into…
Short on starters, Nets lean on youth in 120-96 to Rockets

Nets Rely on Young Talent in 120-96 Victory Over Rockets

In their matchup against the Houston Rockets, the Brooklyn Nets saw two…
UK PM Starmer–praised Egyptian extremist faces counter-terror probe over resurfaced tweets

UK PM Starmer Under Fire as Egyptian Extremist’s Controversial Tweets Spark Counter-Terror Investigation

British Prime Minister Keir Starmer is under mounting political pressure following U.K.…
Pope Leo XIV opens 2026 urging world to reject violence in powerful New Year's Day message

Pope Leo XIV Calls for Global Peace in Inspiring New Year’s 2026 Address

Pope Leo XIV ushered in the new year with a heartfelt plea…
The road ahead for transit in New York City in 2026 includes fare hikes

New York City Transit 2026: Anticipated Fare Hikes and Future Plans for Commuters

New York City’s new Mayor, Zohran Mamdani, who identifies as a democratic…