AXTLA DE TERRAZAS, Mexico — Cameras flashed and reporters gathered as 15-year-old Isela Anahí Santiago Morales emerged from a vintage car into the pouring rain. Her friends created a barrier to help her reach the stage.

The daughter of local garbage collectors, dressed in a voluminous pink gown, looked both overwhelmed and exhausted.

Just a month and a half ago, Isela’s quinceañera, a traditional Latin American rite of passage celebrating a girl’s 15th birthday, was nearly unnoticed. Her parents had prepared food and invited guests, but, she remembered, “Some didn’t come. My dad said we couldn’t let the food go to waste, so he posted on Facebook that we had enough left for 40 people.”

That simple post transformed her life.

A sparsely attended coming of age inspired the quinceañera of the year

Isela resides with her family in a simple wooden house topped with a tin roof in Axtla de Terrazas, a town of about 32,000 residents in San Luis Potosi. Her mother is of Nahuatl descent, and her parents make a living by collecting trash. They had scrimped and saved to throw a small party on July 9.

But when the turnout was scant, the disappointment was sharp.

Quinceañeras carry significant cultural importance throughout Mexico and Latin America, signifying a girl’s transition from childhood to womanhood. Families often save for years to celebrate these occasions.

The event gained momentum when a local photographer offered a complimentary photoshoot, followed by DJ and event planner Jerónimo Rosales, who promised to provide music.

“I’ve managed sound for many quinceañeras,” Rosales stated, “and what every girl desires is a joyous celebration, where people come and share the moment with her. It was terrible that she was left alone, and I thought, no, I can’t let that happen.”

Thousands show up for a stadium bash

The story spread, and donations started to pour in from local businesses and private citizens. The municipal government offered the town’s stadium as a venue. By Saturday evening, thousands were pouring in despite torrential downpours that periodically silenced the bands.

“At first we imagined something small, maybe 150 or 200 people in a little hall,” Rosales said. “Never did we think it would turn into what it is now.”

More than a dozen local music groups performed free of charge on two stages, the state government financed the headline act that played past midnight, and local politicians gave speeches from the stage.

For the choreographed dance – a customary highlight of any quinceañera – Isela performed alongside six teenage boys to a song composed especially for her.

About 2,000 people attended, some traveling from across Mexico and even Texas.

Sarai Rosales, 44, visiting from Dallas, said: “It became national news. When we saw it on TV at home, we got excited and decided to come … I thought the rain would put people off, but here we are.”

Yolanda Castro, a 37-year-old homemaker who came with her husband from a neighboring town, said: “We only knew her from social media, but we saw what was being organized and decided to join.”

It’s not the first time a quinceañera has gone viral in the state – in 2016, millions RSVP’d and thousands showed up to the birthday party of a San Luis Potosi teenager named Rubi Ibarra after her father awkwardly invited “everyone” to attend.

Isela becomes a landowner

Isela, who is soft-spoken and visibly uncomfortable in the glare of cameras, asked attendees to donate toys for vulnerable children instead of bringing gifts.

Still, during the evening, she opened a package on stage to find a letter granting her a 90-square-meter (969-square-foot) plot of land in Axtla. She burst into tears when she realized she now owned property in her hometown.

The local government also granted her a scholarship to continue her studies.

But Illiana Ortega, a teacher at Isela’s former primary school and a close friend, said the attention is welcome only if it endures. “The most important thing is that the party doesn’t end tomorrow, that authorities keep supporting her so she can fulfill her dream of becoming a teacher,” she said.

The party ran all night

The marathon party stretched until dawn Sunday. The rain returned throughout the night but the crowd stayed.

At one moment away from the crowds, Isela’s nerves gave way to pure joy – smiling broadly as she cut her birthday cake alongside Rosales and Ortega.

Asked whether she cared about the fame that followed her viral story, Isela only shrugged: “I don’t know.” Her father, Ramón, who set everything in motion with a Facebook post about leftover food, mostly kept a low profile during the celebration, stepping onto the dance floor just once to share a song with his daughter.

For the quiet teenager, it was more than a belated birthday. It was a fleeting taste of fame, a massive party she never expected, and above all a moment to be celebrated by her community – even if she seemed ready to get back to her ordinary life once the music stopped.