Democrats have been in the wilderness since they lost in November. 

But what they’re trying to do to figure it out shows just how lost they are. 

Check out this New York Times report:

The Times has acquired a prospectus for a new $20 million initiative focused on rebuilding Democratic support among young men, particularly online. This initiative is called SAM, an acronym for “Speaking with American Men: A Strategic Plan.” The plan outlines investments to research the phrases, language, and content that capture attention and gain popularity in these digital environments. It even suggests purchasing advertisements within video games.

“Above all, we must shift from a moralizing tone,” it urges.

More?

According to a report from the New York Times, some of the exclusive events offered appetizers such as short-rib tostones, mini lobster rolls, and beef tenderloin, reflecting a taste for high-priced hors d’oeuvres.

What a way to show you understand the working class and men by hanging out in luxury and studying men like they’re alien entities. 

The core issue is that Democrats seem disconnected from the average man and the working class. Genuine understanding cannot be fabricated.

Meanwhile, on the Republican side, the difference of course is that President Donald Trump isn’t being fake, they know he’s real. He’s not trying to be something he’s not, he believes everything he’s saying, and he gets what the common man thinks because he thinks it too, even if he isn’t working class. 

That’s where the Democrats are right now. People saw that with Kamala Harris – she couldn’t even enunciate basic plans. So the American people don’t have any faith in the Democrats, for good reason. The American people saw how the Democrats were out of touch on so many things from boys in girls’ sports to the border and illegal aliens. 

MSNBC contributor Rotimi Adeoye pointed out how much this “study of men” effort missed the mark.

Democratic donors treating men like an endangered species on a remote island they need to study probably won’t rebuild trust. This kind of top-down, anthropological approach misses the point: people don’t want to be decoded, they want to be understood and met where they are. pic.twitter.com/ZCWj8itKIb

— Rotimi Adeoye (@_rotimia) May 25, 2025

“This kind of top-down, anthropological approach misses the point: people don’t want to be decoded, they want to be understood and met where they are,” he said. 

This whole thing is so silly that even some Democrats called it out.

“As a Democrat, it’s embarrassing.”

“This is embarrassing. Truly.” Ammar Moussa, former Biden and Harris campaign rapid response director, bluntly admitted about the story.

Rep. Jason Crow (D-CO) put it bluntly:

As The NY Times observed, it isn’t a simple fix for the Democrats, since the country has shifted sharply to the right. 

In the final tally, Mr. Trump won a nearly identical percentage of the vote in the battleground of Arizona (52.2 percent) as Ms. Harris won in the supposedly safe state of New Jersey (52 percent).

That’s the thing, the Obama “bros” were discussing it too. The data shows that Democrats have lost what used to be the “Obama coalition.” It’s now the “Trump coalition.”