Oreo maker sues Aldi chain alleging store-brand 'blatantly copies' packaging
Share this @internewscast.com

In the lawsuit, snack food maker Mondelez displayed side-by-side photos of their products next to Aldi’s store-brand cookies and crackers.

CHICAGO — Mondelez International, a prominent snack food producer, is taking legal action against the Aldi supermarket chain, claiming that Aldi’s store-brand cookies and crackers have packaging that “blatantly copies” well-known Mondelez products such as Chips Ahoy, Wheat Thins, and Oreos.

In a lawsuit filed on Tuesday in Illinois, Mondelez, based in Chicago, argued that the design of Aldi’s packaging is “likely to deceive and confuse customers” and could cause irreparable damage to Mondelez’s reputation and brand identity. The company is requesting financial compensation and a court injunction to prevent Aldi from selling products that infringe upon its trademarks.

A message seeking comment was left Thursday with Aldi.

The lawsuit features side-by-side comparisons of several products. For instance, Aldi’s Thin Wheat crackers are presented in a gold box that closely resembles the packaging of Mondelez’s Wheat Thins. Additionally, both Aldi’s chocolate sandwich cookies and Mondelez’s Oreos use blue packaging. Furthermore, Aldi’s Golden Round crackers and Mondelez’s Ritz crackers are found in similar red boxes.

Aldi, a German discount chain with U.S. headquarters in Batavia, Illinois, keeps prices low by primarily selling products under its own labels.

The chain has faced lawsuits over its packaging before. Last year, an Australian court found that Aldi infringed on the copyright of Baby Bellies snack puffs for young children. In that case, Aldi’s packaging featured a cartoon owl and similar colors to the name-brand packaging.


Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider.

Mondelez said in its lawsuit that the company had contacted Aldi on numerous occasions about “confusingly similar packaging.” Mondelez said Aldi discontinued or changed the packaging on some items but continued to sell others.

The lawsuit also alleges that Aldi infringed on Mondalez’s trade dress rights for the packaging of Nutter Butter and Nilla Wafers cookies, and its Premium cracker brand.


Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.     

Share this @internewscast.com
You May Also Like
Dishing With Diane: Sophia's Famous Pancakes off of I-65 in Merrillville, Indiana

Culinary Spotlight: Discover Sophia’s Renowned Pancakes Along I-65 in Merrillville, Indiana

MERRILLVILLE, Ind. (WLS) — Welcome to Dishing with Diane, where we showcase…
The FAA is slashing flights because of the shutdown. Here's what travelers can expect

FAA Reduces Flight Schedules Amid Shutdown: What Travelers Need to Know

Starting Friday, air travelers within the United States will face fewer flight…
Florida AG files lawsuit against Planned Parenthood, claims abortion drugs are 'misrepresented'

Florida Attorney General Sues Planned Parenthood Over Alleged Misrepresentation of Abortion Medications

JACKSONVILLE, Fla. — On Thursday, Florida Attorney General James Uthmeier declared legal…
As Trump admin pushes Gaza peace plan, history shows UN peacekeeping’s mixed record

Trump’s Bold Gaza Peace Initiative: Lessons from UN Peacekeeping’s Complex Legacy

The United States’ ambassador to the United Nations, Mike Waltz, unveiled a…
Fire codes must be updated for safety

Urgent Call for Fire Code Updates to Enhance Safety Measures Nationwide

The Triangle Shirtwaist Factory fire, which occurred on March 25, 1911, in…
Iowa student flipped Turning Point USA table on campus in viral video that led to arrest: docs

Iowa Student’s Viral Turning Point USA Table Flip Results in Arrest: Campus Incident Sparks Debate

An incident at the University of Iowa led to the arrest of…
Virginia teacher shot by 6-year-old student 'thought she was dead' as bodycam emerges

Virginia School Shooting: Jury Weighs In on Alleged Negligence in Ignored Gun Warnings

The civil trial involving a Virginia educator, who was wounded by a…
ICE in Chicago: Federal judge issues injunction against immigration agents' use of force in Chicago area

Federal Judge Halts Aggressive ICE Tactics in Chicago: A Major Win for Immigrant Rights

A federal judge has issued a preliminary injunction against the use of…
Rockefeller Christmas tree is harvested from upstate New York and begins trek to Manhattan

Iconic Rockefeller Christmas Tree Begins Journey from Upstate New York to Illuminate Manhattan

The majestic Christmas tree destined to illuminate Rockefeller Center this festive season…
Crews are working to fix Alaska Native villages devastated by flooding. But will residents return?

Alaska Native Villages Face Uncertain Future as Crews Tackle Flood Damage: Will Residents Rebuild?

KWIGILLINGOK, Alaska (AP) — As the last evacuees left the village of…
ICE officer seriously injured after illegal immigrant assault, using metal coffee cup

ICE Officer Severely Injured in Violent Assault by Undocumented Immigrant Using Metal Coffee Cup

An officer from U.S. Immigration and Customs Enforcement (ICE) was gravely injured…
Partial SNAP benefits will be more than initially expected for November's payments, USDA says

USDA Announces Increase in November SNAP Benefits

The U.S. Department of Agriculture has updated the SNAP benefits for this…