He professes that his “mission” is to “empower wealth alchemy” among his audience.

Rob Moore captivates followers with a compelling rags-to-riches narrative, recounting his journey from a financially strapped graduate to a multimillionaire within just a few years, crediting his success to discovering the lucrative world of property investment.

Today, Moore asserts that his co-owned enterprise, Progressive Property, is generating an impressive £200 million, and his lifestyle seemingly reflects such success.

He proudly showcases a collection of luxury vehicles, including Lamborghinis, Ferraris, Porsches, and an Aston Martin DBS, alongside an assortment of high-end watches.

This assertive entrepreneur, who once faced defeat in a charity boxing match against fellow financial influencer Samuel Leeds, earns a substantial income by selling training courses designed to impart his “property maestro” expertise to aspiring businesspeople.

Moore markets these educational workshops to his two million social media followers, whom he claims to be guiding along a “trusted path to financial mastery.”

Today, we reveal the truth about the ‘advice’ Moore is giving in expensive courses he runs online, which financial professionals warn could be ‘dangerous’ to hard-working people who follow his recommendations in good faith.

Financial experts who spoke to the Daily Mail raised major concerns about his claims – and accused Moore of ‘gaslighting’ desperate people with unrealistic promises of a fast track to wealth, passive income and financial freedom.

And his claim that his charitable foundation had raised more than £1million for good causes was removed from its website after the Daily Mail discovered the true figure was a fraction of that amount.

Meanwhile, amid increased global uncertainty, Moore has started recommending investing in precious metals – but here, too, some of his super confident pronouncements appear to lack warnings over the risks involved.

Moore has penned several books outlining his methods and hosts a hugely popular ‘Disruptors‘ podcast which thrives on controversy.

He holds joint episodes and promotions with proud misogynist Andrew Tate and his equally vile brother Tristan, who between them face 21 charges if they return from Romania to the UK, including rape, actual bodily harm, human trafficking and controlling prostitution for gain – claims they deny. In one episode Moore laughed heartily after Tristan joked about the human trafficking allegation.

Moore’s other guests have included porn star Bonnie Blue, who is best known for sleeping with more than 1,000 men in 12 hours on camera.

And he has also welcomed conspiracy theorist David Icke, who believes an inter-dimensional race of 12ft lizards run the Earth after shape-shifting into world leaders.

Moore boasts his podcast ‘asks the questions others dare not to ask’ and sometimes wears a mobile phone shoulder holster during his appearances, giving him the air of a wannabe wild west outlaw.

But despite revelling in his self-created image of a maverick taking on the system, he also appears to be a product of the Establishment – and keen to remain part of it.

According to his LinkedIn, Moore was privately educated at King’s Ely school in Cambridgeshire, where annual fees are currently up to £42,000.

Last year he addressed pupils at Eton College and afterwards posted a picture of himself proudly posing with some of them at the school where royals and future prime ministers are frequently educated.

While entry level training run by Moore through ‘membership’ deals are relatively cheap, they rise to over £7,000 for some three-day courses which offer aspiring entrepreneurs the ‘blueprint’ of what to buy to ‘guarantee ongoing, passive, monthly cashflow.’

Personal mentorship from the man himself comes with an eyewatering price tag of £1,500 an hour.

The money is a well-spent investment, claims Moore, whose mantra is: ‘If you don’t risk anything, you risk everything.’

Moore, now 47, was born in Newmarket, Cambridgeshire and now lives in nearby Peterborough, where he is listed at a property he bought with his wife Gemma for £570,000 in November 2014. The couple have young children.

In social media posts, Moore has described how he learnt entrepreneurial spirit from his publican father, who also bought property and expensive cars, as well as teaching him to hustle at pool.

But the skills did not immediately transfer, and at the age of 25 Moore was £50,000 in debt after studying architecture at Huddersfield University and back working in the family pub.

He said life changed when his father had a nervous breakdown in front of customers one lunchtime and had to be taken away by police.

The experience jolted Moore into action, and a week later he met his now-business partner at a property event in Peterborough.

Within five years he had scores of properties and had transformed himself from ‘zero-aire to multi-millionaire’, he says.

Today, he describes himself as a ‘mentor to many high profile, wealthy and celebrity clients in property and business.’

Moore’s website includes testimonials from a former Strictly Come Dancing performer, an EastEnders actor and Gerald Ratner, who destroyed his £1billion jewellery retail empire by describing his own products as ‘total crap.’

Progressive Property advises starters on schemes such as buying ‘below market value’, and ‘buy-refurbish-rent-refinance’, which is doing up a rundown property and remortgaging to release funds. It also advises on ‘rent-2-buy’ , which is rental agreements with an option to purchase, and ‘commercial conversions’ – in other words, turning commercial properties into homes.

Another key selling point is teaching people how to buy property without paying any cash.

His firm’s website says: ‘Many people think this is a scam, it’s not. You can really do No Money Down property deals.’

Peter Stimson, Director of Mortgages at the mortgage lender MPowered, said: ‘He’s pushing very complex areas of property investment onto very naive individuals who are complete beginners.

‘They are meant for very experienced landlords, not for someone just coming into this who may not even own a property.

‘A lot of what he’s describing is technically possible, but very difficult.

‘No-deposit deals are rare and risky, and this isn’t aimed at first-time buyers.

‘It’s aimed at experienced investors who understand yield, markets, and property types.

‘You can’t just jump in and build a large portfolio with no experience or capital. That takes time, knowledge, and starting small.

‘It feels like the only person getting rich from this advice is probably Rob Moore, off the back of the fees he is charging.’

He added: ‘My worry is that people are investing in areas they don’t know or understand. It could end badly for quite a few people.’

Lewis Shaw, who owns Independent Mortgage Broker Shaw Financial Services, said: ‘Particularly with his manosophere vibes, Moore targets the sort of people who can’t get ahead.

‘The prospect of actually owning a home is out of reach for so many people.

‘And he preys upon their understandable anger and resentment and then offers them a silver bullet.

‘It’s a compelling message.’

But he warned the strategies Moore promotes ‘carry enormous risk, both financially and legally.’

‘People won’t really understand the ramifications of what they’re getting themselves into.

‘This whole premise that ‘you can become a property millionaire, just do these three crazy hacks’, it’s absolute rubbish.

‘And then, when it goes wrong, it’s framed as “you just didn’t work hard enough, you just didn’t try hard enough, you just didn’t do something smart enough or fast enough.”

‘It can take people to a very dangerous place very, very quickly.’

Some of his strategies like commercial conversions could be good ‘money spinners,’ he said, but unfortunately ‘you need a couple of million quid in your back pocket to start with.’

‘Finding somewhere where you can add value and doesn’t become a money pit is also now extraordinarily difficult.

‘It’s a hiding to nowhere.’

He added: ‘People need to understand that passive income doesn’t exist without a lot of risk.

‘Property is not passive. People need to stop looking for silver bullets.’

Unlike mortgage brokers, who have to comply with strict Financial Conduct Authority (FCA) regulations, property courses and social media influencers are largely unregulated, meaning there is far less oversight.

Moore is not personally listed on the FCA register, but Progressive Property appears as an ‘introducer’ – so can act on behalf of a firm authorised for specific regulated business in the UK.

Shaw said although he is concerned about more regulation in the industry, the only way to ‘fix’ this issue is new laws covering anyone promoting or encouraging people into structured financing or development financing schemes.

He said he would be unable to make many of the claims made by Moore on social media because his compliance officer would rightly order him to ‘take them down.’

‘But it feels like Moore and his ilk can get away with saying almost anything.

‘The regulators, who should be protecting people, are looking in the wrong corner.

‘The problem is, the regulator doesn’t really have the teeth to do anything.’

Stimpson said: ‘It’s a grey area regulators like the FCA haven’t fully addressed yet—especially with financial advice being spread on platforms like TikTok.

‘People are making big promises about becoming millionaires quickly, which can lead others into bad financial decisions.

‘The way content and advertising spreads online is moving faster than regulation, so it needs closer scrutiny.’

Moore told the Daily Mail that ‘thousands of students’ from all levels of experience and from all walks of life had ‘seen positive results through our education.’

He said: ‘I share what has worked for us, and openly share the challenges too.

‘My intention has always been to inspire and equip people with practical tools that helped me escape debt and build a better life.

‘I emphasise that property investing involves risk and requires proper due diligence.

‘My goal is to demystify property and give beginners clear, foundational knowledge so they can grow confidently, like we did.

‘We encourage starting small and simple and scaling responsibly with the right preparation and support.’

He said he recognised that no-deposit opportunities are limited, not suitable for everyone and carry risk.

‘We highlight that they require education, experience, strong understanding and careful analysis.’

He added he ‘fully supports consumer protection measures’ to ensure ‘transparent and realistic expectations in all education.’

‘I guide my students to be aware of the risks of investing in property and other schemes.’

Moore said he understood the ‘concern’ raised by interviewing Andrew Tate and that while his intention was to ‘explore perspectives rather than endorse them’ he ‘could have challenged those views more directly and provided clearer context’.

His choice of podcast guests sit uneasily with his Rob Moore Foundation, a registered charity aimed at ‘empowering and financing young and underprivileged people to start meaningful businesses that change the world’.

In a giant bold ticker on its website, the Foundation claimed in the last six years it has raised over £1million.

But the Foundation’s registered filings with the Charity Commission show that since 2020 it has had a total income of under £150,000.

In a YouTube interview in June 2023 Moore suggested that, if the Government asked him, he would donate £100,000 from the Foundation towards a fund to help entrepreneurs.

But his charity’s total income from donations that year was just £36,396, and the previous year it had been only £8,585, making it unclear how it could have done this.

Moore told the Daily Mail the discrepancies were because most of the money for good causes was raised before the Foundation launched and they have donated significant sums from sources outside the charity.

The £1million figure vanished from Foundation’s website after the Daily Mail’s enquiry.

Moore’s claim on his website that he is a ‘financial expert in generating £200million through Progressive Property’ also fails to make clear if this is transaction value or profit for the company or its clients.

Asked by the Mail, Moore said it refers solely to the cumulative gross revenue from training programmes sold by Progressive.

As for how much Moore is personally worth, when asked on his podcast in 2022, he refused to say, disingenuously responding: ‘I don’t think that many people care about how much money I’ve made.’

He suggested it was somewhere over £10million but a ‘lot less than a billion’, adding: ‘And that’s all you’re getting.’

Whatever his exact value, it’s highly unlikely he’s struggling for money.

But both mortgage advisors the Daily Mail spoke to questioned why someone who claimed to have the tricks to making a fortune through property would be so keen to let others in on the methods.

As Lewis Shaw put it: ‘I’ve always been baffled by the whole ‘I can teach you how to be a millionaire’ thing.

‘If I knew there was a hack to being a millionaire, I wouldn’t teach someone. I’d just become a billionaire….

‘The more people I tell what I do, the less my strategy will work. It just doesn’t make any sense.’

Moore told the Daily Mail he ‘enjoys education’ and believes there’s ‘enough opportunity in the market for everyone who’s willing to learn and take action’. 

He more recently turned to promoting gold as an investment in conjunction with gold dealer Direct Bullion.

In a podcast with Nigel Farage, he said that gold ‘always beats inflation’.

In another post on his site he says: ‘Financial regulators worldwide recognise gold as a stable asset. It is a ‘zero-risk’ asset, in the same group as cash and government bonds.’

The Royal Mint strikes a more cautious note about gold investment, warning at the top of its page on bullion products: ‘The value of your investment can go down as well as up. Past performance is not indicative of future results’ – a view Moore says he endorsed when asked by the Daily Mail.

Whether his latest venture will prove profitable for his followers remains to be seen, but given his track record it seems likely that, yet again, Moore at least will benefit.

As one sceptical commentator posted on an article Moore wrote outlining his property tips way back in 2014: ‘Whenever there is a gold rush, it’s usually the people selling the shovels that do the best out of it.’