Natasha Archer, the Princess of Wales’s former personal assistant, has drawn comparisons to Meghan Markle with the imagery for her newly launched style consultancy, from the neutral-toned interiors to her pared-back outfit.
The 38-year-old shared a photograph of herself in a crisp white shirt and blue jeans, posing thoughtfully in a bright kitchen featuring wooden beams, a rustic table and statement lighting.
Catherine’s former trusted aide also appeared to echo some of the language often used in lifestyle branding, writing about bringing “clarity, confidence, and ease” to significant moments.
Natasha, who was recently seen at Royal Ascot, said: “One of the things I love most about my work is that it’s always looking ahead.
“Whilst everyone is enjoying summer, I’m quietly beginning conversations with clients around the world about the months ahead; from seasonal wardrobes and international travel to key engagements and milestone occasions.”
The presentation recalled an earlier promotional clip for the Duchess of Sussex’s lifestyle label, in which Meghan, 44, appeared in a similarly understated look while promoting As Ever’s “sweet, comforting, and endlessly useful” range of fruit spreads.
Natasha, who completed her ensemble with gold jewellery and pumps, launched her styling venture while explaining that her approach “begins with understanding” and that she hopes to create something refined and elevated.
Her phrasing is reminiscent of Meghan’s own recurring brand message about transforming the everyday into something exceptional through her products.
The Princess of Wales’s former PA Natasha Archer seemingly channelled Meghan Markle in a photoshoot for her newly-launched style consultancy
It harked back to an earlier promo for the Duchess of Sussex’s lifestyle brand, as Meghan, 44, appeared in a video wearing a very similar outfit while flogging As Ever’s ‘sweet, comforting, and endlessly useful’ set of fruit spreads
After 15 years of dedicated service to the Princess, the mother-of-two left her role at Kensington Palace last summer amid speculation she was going to launch a premium fashion consultancy.
In March, Natasha confirmed the reports on social media as she unveiled her eponymous company offering ‘discreet, bespoke advisory services…across wardrobe, personal presentation, creative direction, and the finer details’.
It is understood that the Prince and Princess of Wales have wished Natasha the very best for her new chapter.
Royal fans quickly noticed that the logo for Natasha’s company – a self-stylised cypher of her initials, NA – has an ‘As Ever’ flair to it.
It channelled the same aesthetic as Meghan’s palm tree emblem for her lifestyle brand, flogging spreads, flower sprinkles, candles, and bookmarks.
Both also tout stripped-back, monochrome social media feeds, featuring plenty of trendy millennial beige and ‘candid’ photography.
It wouldn’t be too far-fetched for Natasha to have been inspired by Meghan; after making her Instagram public, sleuths found that she was following the Duchess’s private Instagram account and As Ever.
Natasha was also following Meghan’s make-up artist Daniel Martin, her close friends Abigail Spencer, Delfina Blaquier and Heather Dorak, as well as various blogs and fan accounts dedicated to the Duchess of Sussex’s fashion.
Ahead of the launch of her eponymous style advisory, Natasha shared a black and white snap of herself in a modern office, with a collaged mood board in the background
In February last year, the Duchess had even shared a very similar looking mood board, which served as the inspiration for As Ever
Even Natasha’s logo (left) – a self-stylised cypher of her initials, NA – have an ‘As Ever’ flair to them, chanelling the same aesthetic as Meghan’s palm tree emblem (right)
Eagle-eyed social media users later noticed Natasha had unfollowed most of the Duchess’s inner circle, but still follows Sarah Rafferty, Meghan’s co-star on Suits and Emma Grede – the fashion entrepreneur who interviewed the Duchess on her podcast.
Natasha began working for the Royal Family in 2010 when she was appointed a personal assistant to both Prince William and Prince Harry.
After William married Catherine, Natasha also began reporting to the then-Duchess of Cambridge before becoming her most trusted aide.
Over the years, she became an integral part of the private household – with Catherine seemingly rewarding her loyalty with a promotion in June 2024.
The Daily Mail exclusively revealed that Natasha stepped into the role of senior private executive assistant to William and Kate, following reports she personally collected The Princess of Wales from the London Clinic after her abdominal operation earlier this year.
After that, the mother-of-two was brought into the innermost circle of trusted friends and family members supporting Kate through her cancer journey. The Princess announced she is in remission from an undisclosed form of cancer in January 2025.
Mother-of-two Natasha, who was previously married to royal photographer Chris Jackson, has been by Kate’s side for some of her biggest life events of the past decade, from royal births and her cancer treatment to overseas tours.
Despite her high-profile job, Mrs Archer has managed to stay mostly out of the spotlight – but still appeared to be unwavering in her support of the Princess.
Natasha has been such a trusted member of staff that she was one of a select few number of people who visited the Princess of Wales after she gave birth to her three children at the Lindo Wing in London.
In July 2013, she was seen entering the hospital to give Kate the blue polka dot Jenny Packham dress they had chosen for the public appearance after the birth of Prince George, now 12.
A source told The Telegraph: ‘She was seen arriving at the Lindo Wing following the birth of Prince George with a hanger bag, presumably containing the blue and white polka dot Jenny Packham dress which Kate then wore to give the world its first glimpse of the future King a few hours later.’
What’s more, the two women both welcomed sons in 2018 – with Kate giving birth to Prince Louis in May and Natasha announcing the arrival of Theo in December.
In 2014, she was promoted and was said to be the mastermind behind the Duchess’s wardrobe for the Cambridges’ successful tour of Australia.
According to Grazia, Natasha was brought in to make Kate’s wardrobe look more ‘regal’ as per the late Queen’s request.
A source told the fashion magazine: ‘Natasha’s main role is as a PA, but over the last few months she has assisted Kate as a style adviser.
‘Natasha and Kate get on very well. She has always supported and advised Kate – and the Duchess loves Natasha’s style, so it seemed like an obvious appointment. Natasha has been helping Kate pick outfits for the [New Zealand and Australia] tour.’
At the time, it was reported that Natasha often shopped online for Kate’s wardrobe – particularly from ASOS and Topshop.
Following the success of the Australia tour, it has been reported that Natasha started encouraging Kate to experiment more with her wardrobe.
In 2016, Natasha also joined Kate on her tour of Canada – and was responsible for some of her most glamorous looks from the trip, including a bright red Preen cocktail gown.
In 2019, the mother-of-three was highly praised for her style during her historic royal tour to Pakistan along with her husband Prince William, but her ‘secret weapon’ Natasha Archer had a large part to play.
It was Natasha who introduced Kate to much-loved Pakistani designer Maheen Khan after finding her designs at O’Nitaa, in London’s Chelsea Green, and getting in touch with her to create some custom-made pieces for the royal.
In 2017, Natasha married Chris Jackson – who is the royal photographer for Getty. They split in September last year after six years of marriage.
As part of his role, Natasha’s former husband regularly accompanies the King and Queen and the Prince and Princess of Wales on official royal engagements.
As well as curating Kate’s wardrobe and helping with her diary, it was reported that Archer, a Jenny Packham devotee, was ordered to spruce up Prince William’s ‘estate agent’ style.
For the tour of Canada, the then 29-year-old – known to friends as Tash – added linen jackets, and sweaters from J Crew, Jaeger and Reiss, her favourite high street label.
Natasha reportedly assured the Prince, then 34, that she was merely helping him to ‘edit’ and ‘freshen’ his wardrobe.
In 2018, Natasha was invited to become a member of the Royal Victorian Order in recognition of her services to the Royal Family.
