Meghan Markle has expanded her lifestyle brand by introducing luxury matchboxes, following a teaser hinting at “a small spark” before their debut.
The matchboxes are a part of Meghan’s limited-edition “Signature Scent Collection,” which retails for £190 ($256) and is now available on the As Ever website, ahead of its official launch.
This exclusive collection includes candles that draw inspiration from her children, Prince Archie and Princess Lilibet, as well as from her wedding to Prince Harry on May 19, 2018.
On Wednesday, Meghan unveiled a snapshot on Instagram featuring a vase of roses, a white candle, and the elegantly designed matchbox, all displaying the As Ever logo.
The caption read: ‘A small spark, arriving tomorrow.’
Observant users on social media platform X noted that these matchboxes are part of the nearly £200 set of highly sought-after candles, which apparently became available for purchase yesterday.
The product description on the website describes the set as “a luxurious and stand-out collection sure to delight even the most discerning palates, offering a stunning scent for any occasion, whether for your home, as a hostess gift, or to share with loved ones.”
It is unclear whether the ‘luxury’ long matches will also be sold separately.
Meghan Markle added luxury matchboxes to the range of products sold under her lifestyle brand after teasing ‘a small spark’ ahead of the release
However, the new limited-edition matchbox is already available to buy ahead of the planned release as part of Meghan’s £190 $256 ‘Signature Scent Collection’ on the As Ever website
The new launch divided fans online; while some praised the ‘chic’ design, others questioned whether it added any real value to what critics felt was an extortionately priced set of candles.
One X user wrote: ‘The matches are included in a “boxed set” of all [four] of her candles. Roughly $260 to get “bonus” matches. I’ll let readers decide if the value is there.’
Earlier this week, the Duchess – who recently travelled to Geneva to warn of the dangers of social media for children in a speech outside the United Nations – revealed everyone in her family likes a different flavour of As Ever’s spreads.
Promoting the range of fruit preserves, Meghan said that Harry enjoys the raspberry variant, while her daughter ‘Lil’ is partial to the strawberry jam.
She added that her son ‘Arch’ likes both, while the orange marmalade is her personal ‘favourite’.
In a post on As Ever’s Instagram promoting her jams, Meghan said: ‘Everyone in my family has a different favourite. My husband loves the raspberry, Lil loves the strawberry and Arch likes both. And I like the marmalade.’
The post is captioned: ‘Inspired by the jams Meghan has created in her own kitchen and shared over the years, each spread reflects a small-batch, carefully balanced approach to flavour.
‘Bright and fruit-forward with just a hint of tartness and a whisper of lemon, these spreads are crafted to highlight each fruit’s natural essence without overpowering it.’
Meghan also documented how she and Prince Harry celebrated their eighth wedding anniversary with their children in Montecito in an Instagram Story.
She shared footage of Harry, 41, gifting her a statue of penguins, arm in arm, to mark their special day. The present is a nod to when they wore penguin costumes at their engagement party.
The set includes candles inspired by her children, Prince Archie and Princess Lilibet
Meghan recently revealed which flavour of As Ever spreads her family members enjoy
Join the discussion
Would you ever spend nearly £200 on Meghan Markle’s candle set – or is this peak celebrity lifestyle branding?
Earlier in the day, Meghan posted a collection of previously unseen photographs from their wedding at St George’s Chapel in Windsor in 2018.
‘Eight years ago today…’, she captioned the two posts, with one showing a glimpse of the Duke and Duchess of Sussex’s first dance at their evening reception at Frogmore House, where they shared a passionate kiss in some of the pictures.
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The second post revealed snaps from Meghan and Harry’s nuptials at St George’s Chapel at Windsor Castle, which were watched by an estimated 1.9 billion people and attended by A-listers such as Oprah Winfrey, Sir David Beckham and George Clooney.
However, it was Sir Elton John, who performed at their special day, and Isabel May, British PR executive and a close, long-time confidante of Meghan’s, who featured in the photographs.
Perhaps unsurprisingly, given the rift between the Sussexes and the Prince and Princess of Wales, the Royal Family – apart from a glimpse at the back of King Charles after he had walked his daughter-in-law down the aisle – were nowhere to be seen in the wedding photos.
Instead, the only guest that Harry was pictured hugging was Isabel, whilst Meghan could be seen chatting with her mother, Doria Ragland, who was partly out of the frame.
The carousel of snaps from the ceremony included the newlyweds sharing a sweet moment after their nuptials together, as well as behind-the-scenes photographs of the couple having their official wedding portrait taken.
There were also images of Harry making a toast while the duchess, dressed in a bespoke gown by Givenchy’s Clare Waight Keller, proudly looked on.
The couple now live in Montecito with their two children, Prince Archie, seven, and Princess Lilibet, four, after stepping back from their royal duties in 2020.
