Everton have unveiled their new third kit for the 2025/26 season – and it’s already dividing opinion for one very unusual reason.

Designed by Castore, the kit reimagines the ripples of the River Mersey in a bold, colourful design inspired by local graphic artist Neil Keating.

The black shirt, featuring a crew-neck collar, showcases an abstract blue-and-yellow design across the body, reminiscent of the river flowing past Everton’s new stadium. The look is completed with black shorts and matching socks, which feature blue-and-yellow stripes on the fold-over.

But the real talking point is what’s missing.

The third kit doesn’t include the traditional club crest. Instead, the shirt has a simple white pentagon on the chest, symbolizing Prince Rupert’s Tower – the historical village lock-up that has long been a part of Everton’s badge.

Some supporters praised the design as bold and forward-thinking, while others criticized the absence of the crest, arguing that it removes part of the club’s identity.

Whatever side of the debate you fall on, one thing is certain: when Everton take to the pitch in this kit, they’ll be hard to miss.

Whether it becomes a cult classic or a forgotten experiment will probably depend on the team’s performance while wearing it. After all, nothing enhances a shirt’s appeal more than victories.