Last year, adidas unveiled its “You Got This” campaign, designed to dismantle the negative stress athletes encounter by fostering encouragement, positivity, and the significance of having support systems—be it from parents, coaches, teammates, or friends.
The initial stages showcased talents like Lamine Yamal, Aitana Bonmatí, Trinity Rodman, and NBA star Anthony Edwards. Now, the campaign has expanded, featuring global icons such as Lionel Messi and NFL superstar Patrick Mahomes.
In the newest video, Messi and Mahomes face off in a friendly treadmill challenge – urging each other to run faster and push harder.
The video closes on a cheerful note, with the athletes playfully pushing each other’s hands away from the speed controls, capturing a moment of friendly rivalry.
Adding to the feel-good tone, their wives – Antonela Roccuzzo and Brittany Mahomes – also make appearances, reinforcing the campaign’s core message: that encouragement and friendly competition among loved ones can help athletes push their limits.
Speaking about the collaboration, Mahomes, quarterback for the Kansas City Chiefs and widely regarded as one of the greatest NFL players of all time, said that “it was an honour to team up” with Messi.
“In sports, as in anything that you are passionate about, the work never stops. But nobody succeeds alone. You need people who believe in you and who challenge you to be better,” he said. “It’s a reminder that we achieve more together than we ever could alone.”
Messi echoed the sentiment: “Patrick and I come from two different worlds of football, but the passion is the same.
“Knowing people everywhere are watching and believing in us drives everything we do,” he said. “The support from fans around the world is más que palabras, more than words, and we hope it inspires everyone to lift each other up.”
Even the greatest athletes in the world need support – whether it’s a teammate, a partner, or a rival pushing them to go just a little faster.
