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An interactive multimedia experience detailing Lionel Messi’s journey to superstardom is heading to Miami in April.
Messi mania has well and truly captivated American soccer over the past three months, with his marquee arrival at Inter Miami the biggest signing to grace MLS since David Beckham joined LA Galaxy in 2007.
The Barcelona and Argentina great has triggered a huge spike in ticket prices across the country, with US fans shelling out eye-watering amounts to watch him work his magic in the flesh.
Live events company Primo Entertainment and multimedia studio Moment Factory have combined to bring fans ‘The Messi Experience: A Dream Come True’ – an immersive adventure which will document the 36-year-old’s meteoric rise to soccer immortality.
An interactive experience detailing Lionel Messi’s journey to stardom is heading to Miami
Live events company Primo Entertainment and multimedia studio Moment Factory have combined to bring fans ‘The Messi Experience: A Dream Come True’
The unique adventure will include 10 physical and digital activities on Messi’s life from childhood all the way up to the present day
The Messi Experience will be launch its world tour in Miami’s Coconut Grove at The Hangar, Regatta Harbour, from April 25 of next year before continuing on to other cities
The unique experience, which launches its world tour in Miami next April, will include 10 physical and digital activities on Messi’s life from childhood all the way up to the present day.
‘I am thrilled to be part of this project that allows fans to get closer to my journey on and off the field,’ the seven-time Ballon d’Or winner said.
‘Throughout my career, I have always strived to inspire and connect with people through my passion for football. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping my path.’
The Messi Experience will be located in Miami’s Coconut Grove at The Hangar, Regatta Harbour, from April 25 of next year before continuing on to other cities.
Visitors will be put through one of Messi’s training camps to experience his typical regimen with real-time score updates, while there is also the chance to enjoy a virtual conversation and selfie with an AI version of the man himself.
Limited-release tickets are set to go on sale on Wednesday, October 25, which fans can pre-register for now at www.themessiexperience.com.
‘We are excited to be a part of such an extraordinary experience,’ said Andres Naftali and David Rosenfeld, CoFounders of Primo Entertainment. ‘Messi, as a living legend, is a perfect example of how all generations can overcome challenges and succeed.
Messi mania has well and truly captivated US soccer since he arrived at Inter Miami in July
‘This Miami immersive experience will be 75 minutes of inspiration, emotion, entertainment and fun for everyone to enjoy.’
Messi is unlikely to play another MLS game this season after Miami’s failure to reach the playoffs earlier this month.
Inter coach Tata Martino revealed that he is wary of taking unnecessary risks with his star man’s fitness ahead of their final two games of the season against Charlotte.
Nevertheless, Messi was in action for his country on Tuesday night, scoring both goals in Argentina’s 2-0 win over Peru.
