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Meta has introduced a new optional AI feature for Facebook users in the United States and Canada, promising to enhance the appeal of their photos and videos. This tool focuses on your device’s camera roll, rather than images already uploaded to Facebook. By opting in, Meta’s AI will sift through your camera roll, uploading your unposted images to its cloud to uncover overlooked “gems” buried among mundane screenshots and casual snaps. Users will then have the opportunity to save or share these AI-enhanced edits and collages.
If the notion of Facebook examining your unpublished photos rings a bell, it might be due to an earlier test discussed in June. At that time, Meta assured that these private, unposted photos were not being used to train its AI, though it didn’t entirely dismiss the possibility for future use.
Now, it appears Meta is indeed interested in using your photos for AI training under specific scenarios. In the latest announcement, Meta clarified, “We don’t use media from your camera roll to improve AI at Meta, unless you choose to edit this media with our AI tools, or share.”
The Verge sought confirmation from Meta: Does using this feature mean your camera roll will train its AI? They also questioned when exactly Meta begins leveraging these unpublished photos for AI training—is it upon opting into the feature, editing with the tool, or only after sharing the enhanced creation?
Mari Melguizo, a Meta spokesperson, clarified: “Media from your camera roll uploaded by this feature for suggestions won’t be employed to enhance AI at Meta. However, if you edit or publish these suggestions using our AI tools, they may contribute to AI improvements.”
In essence, while Meta will store your photos in the cloud and allow its AI to analyze them, it won’t use them for AI training unless further actions are taken, at least for now. The feature states it will continuously select and upload media from your camera roll to the cloud, and Meta previously mentioned that some of this data might be retained for over 30 days. The company assures that your media will not be utilized for targeted advertising.
Last year, Meta acknowledged that it had already quietly trained its AI models on all public photos and text posted to Facebook and Instagram by adult users since 2007.
Facebook’s blog today shows that users will be asked if they want to “allow cloud processing to get creative ideas made for you from your camera roll.” It’s not yet clear if that prompt will also warn users that the feature may train Meta’s AI on your photos. The company says the feature is meant to help users who enjoy snapping pics but want to improve their photos before posting, or who don’t have time to “create something special.” Facebook says it’ll roll out the feature in the coming months.