Google appears to be preparing Pixel fans for a higher price tag. In an interview with 9to5 Google, Shakil Barkat, Google’s Vice President of Devices and Services, strongly suggested that the company’s next Pixel phone will cost more than the Pixel 10. Given the current strain on RAM supplies, driven in part by the rapid expansion of AI data centers, a Pixel price increase would not come as a major shock. Tech companies including Apple, Nintendo, Microsoft and Roku have already raised prices as memory costs continue to climb.
Barkat said Google has “shielded our consumers from supply fluctuations for as long as possible,” but acknowledged that the “economics have fundamentally shifted and we’re not immune to that.” He also told 9to5 that the Pixel lineup will face pricing “adjustments” that “will be rolled out dynamically to match supply realities.” In other words, Google is signaling that component shortages and rising memory prices are starting to hit its hardware business more directly.
The standard Pixel 11 is currently expected to start at $899, though it may include 256GB of storage rather than 128GB. Another rumor suggests the Pixel 11 Pro could drop from 16GB of RAM to 12GB. The full picture should become clear soon: Google is set to unveil its next generation of Pixel devices on August 12th.
