TikTok has successfully reached an agreement to avoid being banned in the United States, narrowly meeting the deadline set by President Donald Trump. This development marks a significant turning point in the app’s rollercoaster journey in the U.S. market.

Initially, Trump had pledged to prohibit the widespread video-sharing app during his presidency, a commitment that was later upheld by his successor, former President Joe Biden. In 2024, Biden enacted legislation mandating TikTok to either dissociate its U.S. operations from its Chinese parent company, ByteDance, or face a nationwide ban.

The newly established American-majority joint venture aims to mitigate national security concerns. According to statements released via CNN, the venture will implement stringent safeguards, ensuring robust data protection, algorithm security, content moderation, and software assurances specifically for U.S. users.

The leadership team of this new entity will include Adam Presser as Chief Executive Officer and Will Farrell as Chief Security Officer, both seasoned professionals with prior experience at TikTok. The organization will also be supervised by a board featuring TikTok U.S. Chief Executive, Shou Chew, along with various representatives from American and international investment firms.

This strategic move not only secures TikTok’s future in the U.S. but also sets a precedent for how international tech companies can navigate the complex landscape of national security and privacy concerns.

It will also be overseen by a board including TikTok US chief executive Shou Chew and a number of representatives from investment firms in the US and abroad.

Major investors include Oracle, Silver Lake and MGX.

TikTok signed the deal handing over its US user data and most of its US operations last month.

He has yet to comment on the deal’s finalisation.