She cashed in her chips.
Lay’s introduced a new chip flavor chosen from tens of thousands of suggestions in its annual $1 million contest Tuesday.
The Bacon Grilled Cheese, created by Paula George from Oklahoma, triumphed over more than 70,000 other entries in the “Do Us A Flavor” contest and is set to be available in grocery stores across the country.
“Submitted by Paula George from Sapulpa, Oklahoma, this winning flavor is a savory, nostalgic tribute that combines two beloved favorites – bacon and grilled cheese!” the snack brand announced on its website.
“George drew inspiration from her late father’s bacon grilled cheese recipe and hopes the flavor will evoke similar memories for fans of a delightful favorite meal, savored with the cheesy crunch of a Lay’s potato chip.”
Fans voted on the contest’s three finalists from April to June. The two runner-ups pitched a Valentina & Lime and Wavy Korean-Style Fried Chicken flavors.
While they lost out on the grand prize, the runner-ups will still be given $500,000 each. Their flavors will also be featured in grocery stores, but only for a limited time.
“I am so honored to be named the Lay’s Do Us A Flavor winner. Seeing Lay’s Bacon Grilled Cheese flavored potato chips brought to life was a dream come true in itself, George said, as reported by News 9.
“And knowing that thousands of Lay’s fans across the country tried and loved it, just as much as I did, fills me with immense joy and gratitude for this opportunity,” she added.
The snack company’s annual contest started in 2012 and boasts a class of oddball winners from diverse flavor palates including the since-discontinued Cheesy Garlic Bread and Southern Biscuits and Gravy. Some previous winners have returned as limited-time offers, often around the time of the contest.
In October, Balenciaga made a $1,800 handbag that looked like a replica of a giant Lay’s potato chip bag.
Some people, though, just like having an opportunity to be creative and don’t care about monetary prizes.
Last year, the city of Madison, Wisco. hosted a contest to name its new snowplow. The 3,000-odd residents who turned up to vote eventually settled on “Rosie the Rubbisher,” a play on World War II-era Norman Rockwell icon Rosie the Riveter.
