HUDSONVILLE, Mich. (WOOD) Hudsonville High School senior Brendan Hinojosa has been taking photos since he was 15 years old.

Currently, Hinojosa is balancing the responsibilities of finishing high school with running an expanding business. He photographs events three to four times a week and dedicates two to three hours daily to editing after returning from school.

And he does it all in memory of his dad, a photographer and videographer who died when he was 10 years old.

One day, Hinojosa picked up one of his dad’s cameras and went out to shoot a football game. 

“I thought, this is pretty cool. I noticed money coming in and followers increasing, and I realized that this could really become something. That’s how it all began,” shared Hinojosa.

Now, photography is a way to stay close to his dad. Even the name of his brand, Solarized Shots, is in memory of him.

“My dad’s photography brand was called Solarized Images, which inspired my own name,” Hinojosa explained. “Solarized Images, Solarized Shots, that’s what I decided to use.”

For Hinojosa, photography is more than just a hobby.

“I’ve been involved with Michigan State basketball, worked with the NBA, covered the winter showcase in Florida, and participated in the All-Star weekend in San Francisco,” Hinojosa recounted.

Hudsonville High School counselor Joe Kessell has known Hinojosa since his freshman year.

“It’s incredible to witness his passion transform into something business-oriented. That’s a goal for a lifelong career. It’s truly amazing to observe,” noted Kessell.

As he reaches greater career heights, Hinojosa’s family keeps him grounded.

“I want to support my mom,” Hinojosa expressed. “I believe that building my business is the way to accomplish that. Knowing my dad is with me in spirit as I pursue this work and carry on his passion provides me with immense motivation to continue striving for greatness.”