In the wake of her 2024 presidential race loss, former Vice President Kamala Harris has transformed her @KamalaHQ account into a new initiative named “Headquarters,” which is described as a progressive content hub led by Gen-Z.
The transition was teased Wednesday night on X with a stylized login animation showing multiple failed password attempts—“waytooonline,” “thebabysitterisweird,” and “project2025wasreal”—before successfully logging in using the password “headquarters.” The video ends with a black screen bearing the word “TOMORROW,” accompanied by suspenseful music.
On Thursday, the account formerly known as @KamalaHQ changed its handle to @headquarters_67 and released the following message:
“Welcome to Headquarters, the new Gen-Z led progressive content hub,” the rebranded account announced.
The term “67” is thought to reference a popular phrase that gained traction among young people both online and in daily dialogue starting in 2025.
A promotional video featuring Harris accompanied the announcement. In the clip, an off-camera voice asks, “Madam Vice President, what’s going on with Kamala HQ?” to which Harris replies:
Well, I’m so glad you asked. I have good news. So Kamala HQ is turning into headquarters, and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders. I’m really excited about it, so stay engaged and I’ll see you out there. Thank you.
This digital makeover coincides with Harris’s broader strategy to remain active in the political arena. In December 2025, she introduced a political action committee known as “Fight for the People,” with the aim of traveling, voicing her opinions, and supporting Democratic candidates nationwide.
According to reports, the Democratic National Committee (DNC) spent over $15 million in 2025 to clear the remaining debts from Harris’s presidential campaign, which concluded with over $20 million in liabilities after a 15-week run. Despite raising more than $1 billion and investing in outreach efforts such as concerts featuring Lady Gaga and Katy Perry in crucial battleground states, Harris lost in all those key areas.
In addition to her political endeavors, Harris has been promoting her memoir, 107 Days, which details her brief presidential campaign and promises a “behind-the-scenes” look at her experience. During her book tour, she has claimed that the 2024 election was “the closest presidential race in the twenty-first century,” a statement she reiterated on programs like The View and MSNBC. However, election data highlights that the 2000 and 2020 elections concluded with narrower margins; Harris did not secure any swing states or the national popular vote.
Reports showed that the Democratic National Committee (DNC) spent over $15 million in 2025 to cover outstanding expenses from Harris’s presidential campaign, which had ended with over $20 million in debt after a 15-week run. The campaign had raised more than $1 billion and invested heavily in outreach efforts, including a series of concerts featuring performers such as Lady Gaga and Katy Perry in key battleground states—all of which Harris ultimately lost.
Harris has promoted her memoir, 107 Days, which covers her short-lived presidential run and offers what she calls a “behind-the-scenes” perspective. During the book tour, she claimed that the 2024 election was “the closest presidential race in the twenty-first century,” a statement she repeated during appearances on The View and MSNBC. However, election results show that the 2000 and 2020 races were both decided by narrower margins; Harris lost every swing state and the national popular vote.
