LA's Paul Smith store on Melrose Ave. remains a selfie hotspot

For years, the Paul Smith flagship store on Melrose Avenue in Los Angeles has attracted a steady stream of tourists eager to snap photos in front of its iconic pink wall.

This vibrant backdrop has become a favorite among fashionable influencers and residents seeking a striking setting for their photos. While the wall has sported its pink hue since 2005, its popularity soared with the rise of Instagram and the selfie culture.


A gaggle of girls jump for joy outside the Paul Smith flagship store on Melrose Aven. David Buchan for California Post

Tourists and snappers have to wait their turn to pucker and pose at the famous pink wall. David Buchan for California Post

David Buchan for California Post

David Buchan for California Post

David Buchan for CA Post

David Buchan for CA Post

David Buchan for California Post

David Buchan for California Post

David Buchan for California Post

David Buchan for CA Post

David Buchan for CA Post

Paul Smith pink wall on Melrose Ave.
David Buchan for CA Post

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