Walmart is leaning into fall fashion with an unexpected statement piece inspired by one of its most recognizable grocery staples: the retailer’s fan-favorite $5.97 rotisserie chicken.
The big-box chain has unveiled a quirky limited-style accessory dubbed The Rotisserie Chicken Purse, designed as a playful tribute to the popular ready-to-eat meal.
The handbag mimics the familiar top-handle packaging used for Walmart’s hot rotisserie chickens, complete with a printed image of the roasted bird on the front.
To heighten the grocery-aisle illusion, the purse also displays Walmart’s Freshness Guaranteed private-label branding and a faux food sticker, making it look as though shoppers are carrying an actual chicken.
The novelty Walmart purse comes in two colorways, or “flavors”: a purple-trimmed version representing the classic rotisserie chicken and an orange-trimmed option nodding to lemon pepper.
Keeping the joke perfectly on brand, the handbag is priced the same as the chicken that inspired it: $5.97.
Walmart is also offering coordinating mini bag charms for customers who want to accessorize the accessory, including tiny rotisserie chickens and a miniature bottle of hot sauce.
The Rotisserie Chicken Purse went on sale Tuesday, September 1, arriving just in time for National Chicken Month, which is celebrated throughout September.
Walmart has released a new one-of-a-kind handbag called The Rotisserie Chicken Purse, and it resembles the beloved food item
The purse is made to look like the top-handle bag that the poultry comes in and even features a picture of the rotisserie chicken printed on it
‘With more than 15,000 social mentions in the last year, Walmart’s rotisserie chicken has officially reached a whole new level of fan-favorite status,’ Kim Tunick, Walmart’s Group Director of Brand Experiences and Partnerships, said in a statement.
‘We wanted to celebrate this fandom by giving the rotisserie chicken its own moment. The Chicken Purse turns that love into something customers can carry with them.’
Almost immediately after its release, it appeared as though the purple version of the bag sold out.
Fashion aficionados have already declared the purse the ‘it’ bag of the upcoming season.
‘It’s called fashion sweetie. Look it up,’ one user wrote on X while sharing a snap of the handbag.
Another joked: ‘Buy the chicken for yourself, give the purse to your significant other. Win win.’
‘Same price as the chicken, and this one won’t go bad in your fridge – genuinely the better deal,’ someone else pointed out.
A different X user typed: ‘Shut up and take my money.’
‘We wanted to celebrate this fandom by giving the rotisserie chicken its own moment. The Chicken Purse turns that love into something customers can carry with them,’ the statement read
Fashion aficionados are already declaring the purse the ‘it’ bag of the upcoming season
Interestingly enough, this isn’t the first time that Walmart has made headlines for its purse sales.
In 2024, shoppers went wild over Walmart’s $78 version of the coveted Hermès Birkin bag.
The leather purse looked strikingly similar to the Birkin and came in a range of colors including olive, black, elephant gray, emerald green and ivory white.
Typically, a Birkin bag goes for thousands of dollars, sometimes upwards of six figures.
Made from materials like crocodile and alligator skins, luxe leathers with fancy names like Tadelakt and Monsieur Grainee, the bags take a minimum of 18 hours to hand craft.
