Kim Kardashian is facing criticism from some social media users after a new TikTok video of her 13-year-old daughter, North West, sparked claims that the clip appeared heavily filtered.
North, the daughter of Kardashian and her third ex-husband Kanye West, shared the video this week on the TikTok account she jointly runs with her mother.
In the clip, the young creative — who has become known for experimenting with makeup on herself, relatives and friends — danced enthusiastically to Rihanna’s 2006 hit SOS while wearing a long blue wig, dark goth-inspired glam and a black leather ensemble.
But instead of focusing solely on North’s performance, some viewers zeroed in on the appearance of her nose, prompting a wave of concerned and critical comments online.
‘Her contouring her beautiful nose is making me really upset. What is happening here??’ one commenter wrote, according to remarks viewed by The US Sun.
‘Poor kid that she got influenced by her relatives to believe her face is not pretty enough as it is /: Bad parenting,’ another user added.
Our News Outlet has reached out to a representative for Kardashian for comment.
Kim Kardashian drew backlash from some fans after a TikTok video of North West appeared to show the teen with a heavily filtered look
North, whose father is Kardashian’s third ex-husband Kanye West, posted a clip this week to the TikTok account she shares with her mother, whom she is pictured with in 2023
North was firmly defended by her fans, one of whom wrote with a set of praying hands emoji: ‘be nice guys she has the comments on.’
‘I also had a Hot topic phase,’ one giggled as another wrote: ‘Man i wish i had that budget at 13 when i had an alt phase, yall dont get it.’
Still another mounted a spirited argument in favor of the look, writing: ‘y’all obviously didn’t have an alt phase when u were 13 and it shows. imagine having an alt phase as a 13 year old with UNLIMITED BUDGET AND CONNECTIONS. of course she wants to express herself let her be. nothing about this is inappropriate.’
North, who has embarked on her own music career, ignited a social media firestorm when she revealed in August 2025 that she had obtained a dermal piercing consisting of two small metal balls under a knuckle of her right hand middle finger.
Dermal piercings are distinct from other piercings in that a tiny anchor hooked under the skin is used to keep the jewelry in place.
As a result, they come with risks like keloid scarring, infection and – if improperly looked after – even rejection by the wearer’s body.
North’s mother, who has spoken often about being her primary guardian, was thus raked over the coals for allowing her to get a dermal piercing so young.
However North responded by posting a TikTok in December in which she mimed to the sound-byte: ‘Why are you crying? How old are you? Just pull it together,’ with a caption that read: ‘this is for everyone that’s mad over a finger piercing.’
Wearing a long blue wig, trendy goth makeup and a black leather outfit, the budding musician joyfully danced around to the classic 2006 Rihanna single SOS
However some viewers found their attention drawn to North’s nose, sharing their scandalized reactions in the comments section
North, who has embarked on her own music career, ignited a social media firestorm last year by revealing she had acquired a dermal finger piercing
However North responded by posting a TikTok in December in which she mimed to the sound-byte: ‘Why are you crying? How old are you? Just pull it together’
In May she dropped a music video for her song #N0rth4evr in which she appeared to have two facial piercings that were in fact faux
Undeterred by the brickbats her mother was receiving, North then apparently unveiled two further dermal finger piercings on her Insta Stories in January.
Then this May, in the music video for her first solo single #N0rth4evr, she was shown strolling through a graveyard with two stick-on piercings under one of her eyes and another one placed near the top of her nose.
Much of the video was grainy and choppy, in a nod to ‘found footage’ horror movies like The Blair Witch Project and Paranormal Activity.
Her follow-up single was a collaboration with a fellow ‘nepo baby‘ – Lil Novi, the 16-year-old son of rap legend Lil Wayne and R&B songstress Nivea.
Lil Wayne and Kanye worked on a number of songs together in the 2000s, including the 2007 release Barry Bonds and the 2008 single See You in My Nightmares.
Their children’s new effort, entitled MULA THA ROOT OF ALL EVIL, is a cacophonous piece of music with a frenetically edited music video to match.
North materializes in the middle of the video with blue hair, seemingly wearing a set of grillz as well as a pair of spiky gauntlets.
North is one of the four children Kardashian and West welcomed into the world together – the others being Saint, 10, Chicago, eight, and Psalm, seven.
